The launch party of the Tiger Soju Flavoured Lager was a spectacular event where 4,500 fans experienced a night filled with immersive experiences and vibrant live performances. The party marked the introduction of Tiger’s innovative new product in the Malaysian market.
A Night of Playful Adventure
As fans stepped into the event, they were greeted by an inviting neon-lit tunnel, leading them into the immersive world of Tiger Soju Flavoured Lager. The evening was all about exploration and refreshment, featuring unique experiences and flavour experimentation. Attendees sampled the new Gutsy Grape flavour and enjoyed a ‘Twist Makeover,’ which included complimentary makeovers with experimental styles, makeup, and accessories.
At the Tiger Soju Flavoured Lager Bar, attendees tasted exclusive cocktails mixed with omija berry and ginger flower, paired with Asian snacks from the MiX.Store booth. The event’s atmosphere was vibrant, turning everyday moments into lively celebrations.
Live Performances and Entertainment
The party featured a series of live DJ sets by Queen T, Julian, and Sherry Alyssa, as well as hip hop performances by the Ban Huat crew with YUNGKAI, S.A.C, and Dato Maw. K-pop dance medleys added to the excitement, culminating in a headline performance by South Korean rapper Loco, known for his heartfelt lyrics and melodic flow. Loco’s performance of his top hits was a highlight of the evening.
Brand’s Vision and Availability
“With the launch of a product that is bold and lively, we want consumers to be part of the fun by providing them with a space to explore and experiment. It was exciting to see the way people expressed themselves playfully – we hope our fans continue to celebrate their everyday occasions in fun ways with the Tiger brand, and always with a twist,” said Willemijn Sneep, Marketing Director at Heineken Malaysia Berhad.
Tiger Soju Flavoured Lager in Gutsy Grape is now available across Peninsular Malaysia in bottles and cans. It can be found in major supermarkets, convenience stores, minimarts, bars, restaurants, and online retail channels, including Drinkies.
For more information, visit Tiger Soju Flavoured Lager, and follow the brand on social media at Facebook and Instagram. Tiger and all related promotions are strictly for non-Muslims aged 21 and above. Tiger advocates responsible consumption and urges consumers to not drink and drive.