LG Electronics is taking a stand for Earth Day 2024 with a groundbreaking campaign aimed at raising awareness about vulnerable and endangered species. The initiative, unveiled in Times Square, New York City, features a mesmerizing 3D anamorphic experience on LG’s billboard, showcasing a series of endangered animals in stunning detail.
Partnering with Discovery Education and the National Wildlife Federation, LG’s Endangered Species Series will run throughout the year, spotlighting various at-risk species, starting with the majestic snow leopard. The campaign aims to educate K-12 students on the importance of conservation efforts and the critical role these animals play in maintaining a healthy ecosystem.
The dynamic Times Square billboard will serve as a canvas for these lifelike 3D renderings, giving viewers a unique perspective on the plight of endangered species. As the campaign progresses, other species such as the bald eagle, Galapagos sea lion, and reindeer will take center stage, captivating audiences with their beauty and vulnerability.
Complementing the educational aspect of the campaign, LG will distribute curriculum materials aligned with educational standards to students and educators across the US. Additionally, LG’s Life’s Good Earth Day Fair at the North American Innovation Campus in Englewood Cliffs, New Jersey, will offer a range of activities to promote sustainable practices and provide valuable information on establishing backyard habitats for wildlife.
Through these initiatives and its ongoing commitment to energy efficiency, LG is striving to make Earth Day a part of everyday life, demonstrating its dedication to environmental stewardship and conservation.