Xiaomi has officially announced its 2024 annual Xiaomi Fan Festival (XFF), an event dedicated to celebrating Xiaomi’s founding anniversary on April 6 each year. This festival is a testament to the strong bond between Xiaomi and its global fan base, featuring exclusive promotions and activities as a token of appreciation for their unwavering support. Marking the 14th anniversary of the company’s establishment, this year’s festival adopts the theme “Our Iconic Moment,” inviting fans to reflect on shared memories while anticipating new ones.

Exciting Promotions at Xiaomi Fan Festival 2024

In Malaysia, Xiaomi enthusiasts can anticipate a series of engaging campaigns and promotions throughout the month. From now until April 15, customers can seize special offers when purchasing the Redmi Note 13, Redmi Note 13 5G, or the Redmi Note 13 Pro 5G. Customers will receive a complimentary Redmi Buds 4 Active at Authorized Xiaomi stores and official Xiaomi stores on Lazada and Shopee.

Introducing the Xiaomi Fan Festival Special Edition Redmi Note 13 Pro+ 5G

In honor of XFF 2024, Xiaomi unveils the Xiaomi Fan Festival Special Edition of the Redmi Note 13 Pro+ 5G, adding to its Redmi Note 13 Series lineup. This exclusive device features a Mystic Silver rear finish adorned with the Xiaomi Fan Festival logo. Crafted meticulously, the rear CMF incorporates a silver film base overlaid with glass, showcasing a super logo created using nanolithography. This design yields a refractive effect, enhancing the logo with captivating light and shadow play.

Encased in a specially designed box with silver embossing and logo, the Xiaomi Fan Festival Special Edition includes an exclusive wallpaper complementing the metallic back of the device. Additionally, users will receive Xiaomi Fan Festival-themed stickers, allowing them to create their unique logo pattern. This collection not only highlights Xiaomi’s technological excellence but also offers fans a tangible connection with the brand, making the special edition device a cherished keepsake of the Xiaomi Fan Festival.

The Xiaomi Fan Festival Special Edition Redmi Note 13 Pro+ 5G (12GB+512GB) will be available from April 4 at all Authorized Xiaomi stores in Malaysia and online at official Xiaomi stores on Lazada and Shopee.

History and Launch of mi.com

First initiated in 2012 on Xiaomi’s second founding anniversary, Xiaomi Fan Festival (XFF) has evolved into an annual tradition celebrated on April 6 to express gratitude to Xiaomi fans worldwide. Initially held in Mainland China, XFF expanded to India and Indonesia in 2015 before reaching European markets in 2018. Today, it encompasses over 40 countries and regions globally.

In tandem with XFF 2024, Xiaomi launches its official website mi.com on April 11, enabling customers to shop for Xiaomi products directly. To commemorate the launch, customers can enjoy exclusive promotions, including vouchers worth up to RM190 for new users, free shipping for purchases exceeding RM 30, and a 10% rebate coupon for their next purchase. Additionally, Xiaomi will host special promos on the site from April 11 to 18 at selected times: 12 PM to 2 PM and 8 PM to 10 PM.

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