nDrive Malaysia is marking International Women’s Day with a significant visual update to its app interface, paying tribute to the remarkable contributions of women globally. From March 7th to March 9th, the platform’s customary vehicle icons will be replaced by striking flower icons, symbolizing the strength, resilience, and beauty embodied by women worldwide.
This visual modification is part of a broader effort by inDrive to acknowledge and reward the diligent women drivers on its platform. Alongside this visual makeover, inDrive Malaysia has introduced the Women Drivers Rewards program, scheduled to run from March 8th to March 22nd. This initiative seeks to applaud the commitment of women drivers and inspire more women to venture into the e-hailing industry. It aims to recognize and incentivize the most dedicated women drivers based on their performance, customer feedback, and unwavering pursuit of excellence.
Aina Popova, Business Development Officer at inDrive Malaysia, expressed, “At inDrive, we stand for representation and inclusivity. The visual revamp of our app for International Women’s Day not only celebrates the accomplishments of women but also underscores our mission to challenge inequality and advocate for gender parity. Our Women Drivers Rewards program further highlights our dedication to empowering women in the e-hailing sector, offering them avenues to thrive and gain acknowledgment for their diligence.”
The company encourages users to partake in this celebration by selecting rides with the flower-icon vehicles, demonstrating solidarity with women drivers. This endeavor signifies a step forward in fostering positive change within communities and advancing the cause of gender equality.