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James Dyson introduces the Supersonic Nural™ hair dryer, marking a significant advancement in hair care technology. Revealed during a global launch event in Seoul, South Korea, the Supersonic Nural™ promises to revolutionize hair drying with innovative sensor technology aimed at promoting scalp health and enhancing hair shine without heat damage.

James Dyson, Founder and Chief Engineer of Dyson, emphasized the importance of limiting heat damage for a healthier scalp and hair. The Supersonic Nural™ incorporates a time of flight sensor that detects the user’s head and adjusts heat accordingly, reducing the risk of heat damage to both the scalp and hair. Dyson’s relentless pursuit of innovation and understanding of hair science led to the development of sophisticated hair laboratories worldwide.

Key Features of the Supersonic Nural™ Hair Dryer:

  • Scalp Protect Mode: Utilizing a network of Nural™ sensors, the hair dryer automatically reduces heat as it approaches the scalp, maintaining optimal scalp comfort and drying speed. A time of flight sensor measures the distance between the machine and the hair, ensuring precise heat control.
  • Attachment Learning: The hair dryer learns the user’s styling preferences, memorizing their preferred heat and airflow settings for each attachment. This simplifies styling routines, as the hair dryer automatically applies the user’s preferred settings each time.
  • Pause Detect: Equipped with a motion-sensing accelerometer, the hair dryer deactivates the heater, decreases airflow, and reduces noise when the user pauses between styling passes, enhancing ease of use.

Additionally, the hair dryer introduces new attachments designed to cater to all hair types, including a gentle air attachment for fast yet gentle styling, a styling concentrator for precision styling, a smoothing nozzle to reduce frizz, an improved diffuser for defined curls and waves, and a flyaway smoother to hide flyaways.

The Supersonic Nural™ Hair Dryer features a distinctive design with a clear end cap to showcase the embedded technology and bold color palettes such as Ceramic Patina and Topaz or Vinca Blue and Topaz.

While the Supersonic Nural™ Hair Dryer is not currently available in Malaysia, it comes with five attachments in the box, with additional standalone accessories to be offered separately. Interested consumers can sign up to receive updates on its availability in Malaysia via the Dyson website.

Incorporating cutting-edge sensor technology and innovative design, the Supersonic Nural™ Hair Dryer sets a new standard for healthier scalp and hair care, promising users a superior drying experience without compromising on performance or safety.

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