Infinix announces its induction into Shopee’s prestigious $100 Million Milestone Brand Partners Club in 2024. This esteemed accolade acknowledges Infinix’s exceptional accomplishment of surpassing a cumulative sales revenue of over $100 million on the Shopee platform, marking a significant milestone in the brand’s journey, coinciding with the Shopee Brands Summit 2024.

Lake Hu, the Chief Marketing Officer of Infinix, expressed pride in this remarkable achievement, stating, “We are incredibly proud to be inducted into Shopee’s $100 Million Milestone Brand Partners Club. This honor is a testament to our close collaboration with Shopee and reflects our dedication to understanding the needs and aspirations of young consumers. Our brand is driven by a commitment to provide cutting-edge technologies that resonate with their lifestyles, all while maintaining accessible prices.”

Established in 2021, the Shopee $100 Million Milestone Club aims to recognize companies that have demonstrated exceptional sales performance in regions like Southeast Asia. As the only technology brand inducted into this elite club in 2024, Infinix solidifies its position as a leading force in the tech industry. This achievement aligns Infinix with esteemed brands like Samsung and Xiaomi, underscoring its commitment to innovation, accessibility, and remarkable success.

Infinix’s remarkable journey to success can be attributed to several key factors, including its unwavering dedication to delivering high-quality products with exceptional value for money, robust user engagement strategies, innovative product offerings, strategic collaborations, and a comprehensive marketing approach.

In the past year, Infinix garnered attention with the launch of the GT 10 Pro, a smartphone tailored for mobile gaming enthusiasts. Boasting a cyberpunk and mecha aesthetic, the device features the powerful MediaTek Dimensity 8050 chipset and octa-core processors. Deep collaborations with popular games like FreeFire and MLBB have elevated users to new heights in the professional esports scene.

Furthermore, Infinix has made significant strides in the vlogging industry with the introduction of the Zero 30 Series. Launched in collaboration with the Venice International Film Festival 2023, this groundbreaking smartphone has redefined content creation with its industry-first 50MP selfie camera lens and 4K 60FPS recording capability.

Infinix Malaysia achieved remarkable success during the Shopee 11.11 Big Sale 2023, securing two impressive sales achievements: Top Five Best-Selling Brands in the Mobile Phones category, based on Gross Merchandise Volume (GMV) and Units Sold. Looking ahead, Infinix remains committed to deepening its collaboration with Shopee, poised to offer a range of high-quality products and seamless services to an ever-expanding user base.

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