Samsung is providing a glimpse into the future of mobile AI capabilities ahead of Galaxy Unpacked on January 17. In collaboration with Marvel Studios’ “What If…?” Season 2, Samsung took over Sphere’s giant exterior LED display in Las Vegas on January 8 to tease new mobile AI features. The display featured Doctor Strange, connecting the character’s discovery of new possibilities with the upcoming Galaxy AI capabilities.
Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics, stated, “Galaxy AI will empower users in every facet of life. This campaign teased one of the ways we are evolving and pioneering mobile technology through a special collaboration with a long-standing tech industry partner, which will be revealed soon.”
The teaser campaign, featuring Doctor Strange and the Las Vegas skyline, highlights Samsung’s commitment to introducing AI experiences on mobile devices like never before. The company aims to usher in a new era of innovation and empower users through the evolution of mobile technology. The full reveal of the new mobile AI capabilities is expected at Galaxy Unpacked on January 17.
The event will be live-streamed on Samsung Malaysia’s YouTube, Official Website, Facebook, and Newsroom on January 18, 2024, at 2:00 AM Malaysian Time. Users can register their interest on the Samsung Malaysia website to receive up to RM400 e-voucher and stand a chance to win daily mystery gifts.