Hisense took center stage at CES 2024 to showcase its commitment to pushing display technology boundaries and integrating it seamlessly into daily life. The media event, attended by 441 global media representatives from nearly 20 countries, highlighted Hisense’s scenario-driven concept and groundbreaking product innovations.
Advancement in Display Technology for Everyday Life
Over the past decades, Hisense has been a trailblazer in display technology, consistently redefining scenarios where screens play a pivotal role. David Gold, VP of Hisense International, emphasized the integration of display technology into homes, offering consumers high-quality home entertainment experiences. Hisense’s cutting-edge technologies such as ULED, ULED X, and laser display technology deliver premium picture quality, expansive screen options, and lifelike visuals, transforming home entertainment for gamers, sports enthusiasts, and movie buffs alike.
Hisense’s display innovations extend beyond the consumer market, with B2B display technology making significant contributions to sectors such as sports, education, and medicine. This integration of technology aims to enhance lifestyles and improve work methodologies.
Display Product Lineup and Technological Achievements
David VanderWaal and Douglas Kern provided detailed insights into Hisense’s display product lineup and technological achievements. In 2023, Hisense achieved a milestone by being the sole brand to integrate Mini LED across its entire premium lineup, introducing over 12 Mini LED models. Hisense solidified its position as the leader in Mini LED technology, outperforming competitors in sales.
The introduction of the 110UX, boasting over 40,000 backlight zones, marked a breakthrough in black levels and contrast, achieving brightness levels of up to 10,000 nits and covering 95% of the BT.2020 color palette. This innovation earned the 110UX the CES 2024 Innovation Awards.
The U7 and U8 Series, featuring Hi-View Engine PRO for advanced image processing, showcased real-time adjustments for exceptional contrast, clarity, and details. The 75UX, unveiled at CES 2024, emerged as Hisense’s thinnest Mini-LED TV, measuring less than 14 millimeters in depth.
Hisense’s laser display technology introduced revolutionary products such as the Dynamic Zone Laser TV and Ultra Slim Laser TV. The Dynamic Zone Laser TV, equipped with local dimming technology, delivered an unparalleled viewing experience with high brightness, contrast, and color gamut. The Ultra Slim Laser TV, the industry’s smallest 4K 88-inch laser, showcased a 70% reduction in size compared to previous models.
Other pioneering products, including a rollable Laser TV with a liftable or hidable screen and smart blending technology, were unveiled at CES, demonstrating Hisense’s commitment to innovation in laser display technology.
A Vision for the Future
David Gold concluded the keynote by emphasizing Hisense’s commitment to crafting scenarios rather than just building screens. Hisense aims to bring the world closer by seamlessly integrating display technology into everyday life, offering experiences that go beyond the screen and become an integral part of the user’s lived story. Looking ahead, Hisense plans to continue pushing the boundaries of display technology and delivering scenario-based experiences to consumers.