Canon Marketing Malaysia has officially introduced its 2024 lineup of EOS Masters, reinforcing its commitment to championing photography and videography in the local community. The announcement took place at a signing ceremony held at Astana, Bamboo Hills, marking the continuation of Canon’s EOS Master initiative, a platform for collaboration and knowledge exchange between emerging creative individuals and seasoned experts in Malaysia.
Launched last year, the EOS Master initiative aims to facilitate interactive engagement between beginners, students, professionals, and accomplished individuals in the creative field. The 2024 EOS Master lineup comprises 17 distinguished photographers and videographers, selected for their diverse experiences, influence, and shared passion for creativity in fields such as underwater, travel, landscape, photojournalism, sports, and nature photography.
These EOS Masters will serve as mentors, sharing insights into the art of storytelling and providing tools for aspiring content creators across Malaysia to bring their unique visions to life. Throughout the year, the EOS Masters will conduct various activities, workshops, seminars, and exhibitions to share their expertise, challenges, and personal anecdotes, offering opportunities for skill development and rekindling passion for the craft.
Beyond their role as mentors, the EOS Masters will act as advocates for the Canon brand, showcasing the transformative capabilities of EOS products and fostering a sense of community among camera enthusiasts. The initiative emphasizes Canon’s diverse portfolio, including the EOS R System camera and lens products, highlighting their versatility across different sectors.
Masato Yoshiie, President & CEO of Canon Marketing Malaysia, expressed pride in having the EOS Masters represent Canon, emphasizing their talent and passion for cinematography and image-making. He sees the EOS Masters as integral to Canon’s journey to inspire a new wave of passion among photographers and videographers in Malaysia.
The EOS Masters’ commitment aligns with Canon’s Kyosei philosophy, emphasizing the dedication to shared missions for the common good and the betterment of humanity. The initiative aims to unlock creative expression possibilities and empower individuals nationwide to capture and share meaningful moments.
Edward Chang, Head of Image Communication Business Division at Canon Marketing Malaysia, expressed confidence in the EOS Masters’ role in supporting Malaysia’s creative sector, highlighting their commitment to enriching the country’s creative industry and contributing to local communities.
Canon continues its dedication to nurturing the next generation of visual content creators in Malaysia through initiatives like the EOS Master program, providing invaluable opportunities for aspiring creatives to hone their skills and explore the limitless possibilities of digital imaging. This commitment underscores Canon’s ongoing mission to empower individuals to bring their unique visions to life.