Chuan Sin Sdn Bhd has proudly announced the signing of a Memorandum of Understanding (MOU) with Tourism Perak Management Berhad to collaborate on promoting sustainable tourism practices and initiatives for the ‘Visit Perak Year 2024’ (VPY2024) campaign. This partnership aims to rejuvenate Perak’s tourism industry through joint efforts.
Dr. Chuah Chaw Teo expressed enthusiasm about the collaboration, stating, “We are thrilled to partner with Tourism Malaysia Perak to promote sustainable tourism practices in Perak. For this campaign, approximately 7 million cartons of exclusive Cactus 500ml and 1500ml water, featuring labels highlighting the 11 tourist destinations in Perak, will be distributed nationwide to reinvigorate Perak’s tourism industry.”
The collaboration involves distributing Cactus 500ml and 1500ml water cartons with labels showcasing 11 iconic tourist destinations in Perak, contributing to the VPY2024 campaign. The highlighted attractions include Kelly Castle, Gua Tempurung, Ipoh Railway Station, Palace in Kuala Kangsar, Menara Chon Dong Teluk Intan, Pulau Giam, Royal Belum State Park, Taiping Zoo, Tanjung Tualang Tin Dredge No. 5, River Explorer White Water Rafting in Gopeng, and Spritzer EcoPark.
The signing ceremony occurred between Tourism Perak’s Chief Executive Officer, Nurmalis Musa, and R&D Director, Dr. Chuah Chaw Teo. YB Loh Sze Yee, the Chairman of the Tourism, Investment, Industry, and Corridor Development Committee of the Perak State, and Winnie Chin, the Head of PR, witnessed the event.
YB Loh Sze Yee emphasized the strategic significance of the collaboration in promoting Perak’s tourist destinations. “With steadfast support from Cactus natural mineral water, beloved by the people, we can showcase Perak’s tourist destinations throughout the country. From a tourism perspective, Tourism Perak is proud that Cactus Mineral Water will launch exclusive packaging featuring 11 iconic tourist attractions in the state,” he mentioned.
This initiative aligns with the Visit Perak Year 2024 campaign initiated by the Perak state government, intending to boost tourism by attracting both domestic and international tourists to experience the diverse beauty and cultural richness throughout Perak.