Today, OnePlus released an exclusive video with friends and original members commemorating the company’s 10 years. The film explores the company’s future, including the impending global debut of the OnePlus 12 and OnePlus 12R flagship handsets on January 23, 2024, as well as a decade of OnePlus achievements. The OnePlus R series will be sold outside of China and India for the first time in the series’ existence, OnePlus also announced during the video.
With products and customers throughout the world, OnePlus has evolved from a basic yet daring concept to a well-known technology brand in just 10 years. With more than 50.2 million registered community members, OnePlus has expanded into more than 50 markets globally to date. Sales of OnePlus smartphones increased by up to 40% in India and by 59% globally as of the end of October 2023, indicating the brand’s ongoing growth and awareness around the world.
OnePlus is giving back to its fans by launching a unique 10th anniversary celebration in appreciation of a decade of support, cooperation, and dedication from its consumers.
Celebrating 10 Years of Innovation and Never Settle
In the video, Kinder Liu and Pete Lau, two of the original founders of OnePlus, get together with friends who also have the Never Settle mentality to talk about their original goals and aspirations for building OnePlus into a premium, user-centric technology company that challenges industry norms and market conventions.
“Back in 2013, we were a small team, but we had really big ideas about building better products,” said Pete Lau, Founder of OnePlus. “Even though so much has changed since our humble beginnings, just as much has stayed the same. Regardless of how the world has changed around us, our essence as OnePlus remains the same. As long as we hold on to our ‘Never Settle’ ethos, OnePlus will always stay true to its roots.”
They talked about the company’s future as well as the importance of co-creation to OnePlus’ brand and its goal of enabling everyone to use cutting-edge technology.
“As an R&D and product person, being able to take part in the research and implementation of truly cutting-edge technologies has been the most fulfilling aspect of this journey for me,” said Kinder Liu, President and COO of OnePlus, “Throughout these ten years, every OnePlus product, and even the company itself, has been built hand in hand with our users. Co-creation is an inseparable part of our DNA, and I hope that OnePlus will continue to push the boundaries of technology with tech enthusiasts everywhere for the next ten years and more to come.”
A Masterpiece Ten Years in the Making: Introducing the OnePlus 12 Series
With a focus on balancing high performance, high power consumption, effective heat dissipation, and lifespan, the OnePlus 12 Series has been under development for ten years. The OnePlus 12 and OnePlus 12R are two gadgets that are intended to demonstrate that great hardware and software can be found in smartphones without the requirement for a “Plus,” “Pro,” or “Ultra” model. Rather, customers may select what’s vital to them in a smartphone when choosing between the dual flagship OnePlus 12 and OnePlus 12R, each of which has distinctive features.
Encapsulating OnePlus’ ten-year supremacy in technology, the OnePlus 12 is an all-around flagship phone. The phone pays respect to OnePlus’ Never Settle mentality with a limitless Flowy Emerald hue, the newest Snapdragon 8 Gen 3 Mobile Platform, and a 4th Gen Hasselblad Camera for Mobile with a new 64MP 3x periscope lens.
Not only will the OnePlus 12 be available outside of China and India, but the OnePlus 12R, the company’s performance flagship phone, will also be the first in the R series. At the OnePlus Smooth Beyond Belief Launch Event on January 23, 2024, at 19:30 IST, both flagship phones are scheduled for release.
OnePlus is determined to keep upping the ante by producing only the greatest smart gadgets as it ushers in a new decade. OnePlus is committed to pushing the boundaries of technology in collaboration with its partners and its global user base, with the goal of providing faster and more seamless experiences to people everywhere.
For more information about the OnePlus 10th Anniversary celebrations, please visit www.oneplus.com/event/10-year-anniversary.