Samsung launched the ‘Samsung x You’ campaign, emphasizing its aim and objectives to provide the finest tailored goods and experiences for fans across Southeast Asia and Oceania (SEAO). The campaign aims to empower SEAO users to connect with communities that share and understand what they love with Samsung by producing products that allow individuals to explore, discover, and express who they are.
Personalization is a crucial motivator for individuals interested in purchasing a premium smartphone. 85% of these customers are more inclined to stick with a mobile brand that provides a variety of tailored alternatives. The need for personalized options extends not just to outward customisation like phone accessories and phone colors, but also to software features like app icons, widgets, and home screen looks.
Users in the region may tailor their Samsung Galaxy smartphones to express their personalities and distinctive identities, from colors to accessories, or cover screen to user interface (UI), for products ranging from the Flip5 and Fold5 to the Watch6 and Buds2. Users now have more options for personalizing their Galaxy smartphones from the inside out than ever before, thanks to One UI 5 and Good Lock, an app that allows customization of the lockscreen, keyboard, navigation bar, and more. The Samsung x You campaign is the result of the company’s efforts to provide creative and one-of-a-kind products and experiences that honor our consumers’ uniqueness.
“At Samsung, we have long been believers of empowering our users to embrace who they truly are and express themselves through our efforts in innovation and design. Through our bespoke services and offerings, our users have the option to personalize their devices’ look and feel to how they want it to be. This customization extends to the functional aspects as well through software innovation, bringing out the fun and experiential aspects of the user experience tailored to individual needs,” said Sangho Jo, President and CEO of Samsung Electronics, Southeast Asia and Oceania
Samsung x You Across Southeast Asia and Oceania
Samsung x You will be gradually introduced in all Southeast Asian and Oceania markets, including Australia, Indonesia, Malaysia, New Zealand, the Philippines, Singapore, Thailand, and Vietnam. Consumers can expect a series of hyperlocal campaigns, including collaborations with local artists and brands that exemplify expressions of community pride and belonging, customized accessories that leverage local elements and culture, curated user experiences such as pop-ups for the latest Galaxy devices, as well as in-store Bespoke Studio experiences that allow users to sticker their favorite products and purchase Samsung Galaxy devices personalized to suit their needs.
The Samsung x You campaign will also see the debut of an exclusive The Breakfast Café Accessories Collection in the SEAO area, which will showcase new Samsung original designs. Inspired by the region’s shared love of food, as well as the popularity of café hopping and brunch dates among Millennials and Gen Zs, Samsung has also collaborated with four cult-favorite brands regionally – COMMON GROUNDS, Hellu Coffee, OATSIDE, and Ya Kun Kaya Toast – to bring to life breakfast-themed accessories that will transform the latest Galaxy devices into the ultimate brunch companion. These accessories, which include phone covers, GripToks, Buds covers, keychains, and more, will be available through social contests, freebies, and purchase redemptions in all SEAO markets.
Exclusive merchandise giveaways in Malaysia
Customers who purchase the Galaxy Z Flip5 from Samsung Experience Stores at The Gardens Mall from November 17 – 19, 2023 and Pavilion KL from November 24 – 26, 2023 can redeem The Breakfast Cafe accessories.
From November 1 to 15, 2023, take part in the Brunch Date Giveaway on Instagram. Those who submit the most imaginative entries will be entered to win a Bread Bundle, an OATSIDE Bundle, or a Coffee Bundle!
| Step 1 | Take a photo of your authentic Malaysian breakfast. |
| Step 2 | Samsung will provide an image of the Galaxy Z Flip5 Toast Phone Case with a transparent background to use in your entries. Edit the image into your breakfast photo. |
| Step 3 | Post your photo on IG Feed and hashtag #MYSamsungBreakfast #JoinTheFlipSide #SamsungxYou Follow and tag @SamsungMalaysiaSet your profile to public |
From today until November 15, 2023, leave your most creative comment on the Brunch Date Giveaway contest posts for a chance to win special cooperation goods, Chuck’s Bundle, Dmeow Bundle, or PMC Bundle! Each bundle will have 5 winners.
| Step 1 | Like and follow @SamsungMalaysia on Instagram |
| Step 2 | Comment on the Brunch Date Giveaway contest postsHashtag #JoinTheFlipSide #SamsungxYou #GalaxyZFlip5Tag 3 friends and tell us what you like about the Galaxy Z Flip5 |
To learn more about Samsung x You, please find your nearest Samsung Experience Store https://www.samsung.com/my/samsung-experience-store/locations/, or the Samsung Online Store https://www.samsung.com/my/samsung-x-you/
To buy the Galaxy Z Flip5 | Galaxy Z Fold5, go to:
- Galaxy Z Fold5: https://www.samsung.com/my/smartphones/galaxy-z-fold5/buy/
- Galaxy Z Flip5: https://www.samsung.com/my/smartphones/galaxy-z-flip5/buy/