Despite a weakening global smartphone market, realme, the world’s fastest-growing smartphone brand, has maintained its top-five position in the Malaysian market for the third straight quarter. According to Canalys’ Q3 2023 report, the smartphone brand had an annual growth rate of 211% for sell-in shipments in the third quarter of 2023.
realme is also the one of thesmartphone brand in the top five with three straight quarters of positive yearly growth. In the first and second quarters of 2023, it reached annual growth rates of 22% and 18%, respectively.
realme Malaysia Chief Executive Officer Marcus Lin said: “We are thankful for being the top five smartphone brands in Malaysia. Despite our humble beginning in the ‘red-sea market’ five years ago, we managed to navigate the tough market and found ourselves in the top five ranks. The stellar performance is a testament to our belief that seniority is not the key to changing the world, but innovation. As a brand with an average employee age of 27 years old, we are committed to maintaining a close bond with the Malaysian youth and being their preferred smartphone brand.
“We would like to express our heartfelt appreciation to all the business partners and realme fans for your unwavering support. We will continue to provide leap-forward product offerings. We hope you will continue to support realme,” added Marcus.
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Driven by the ‘No Leap, No Launch’ vision, realme intends to continue developing cutting-edge technology and one-of-a-kind solutions that address consumers’ pain points while providing an unrivaled mobile experience. realme’s investment in research and development (R&D) has increased by 58% year on year to make vital digital advances more accessible.
realme Plans to Launch a New GT Smartphone by the End of the Year
The brand’s deep commitment to product innovation is reflected in two smartphone series: the Number series and the C series.
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The newest realme 11 Pro+ 5G, which will be available in July 2023, is equipped with the world’s first 200MP OIS SuperZoom with 4x in-sensor zoom, allowing photography aficionados and life enthusiasts to unleash their creativity without boundaries. The fashionable smartphone combines fashion and technology, with an exquisite, delicious design co-created with Matteo Menotto, a former print and textile designer at Gucci.
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The realme C55, C53, and C51, which launched earlier this year, reflect the brand’s strategic updates to its C-series. Through these devices, realme will be able to bring additional critical advancements, such as improved camera capabilities, flash charging, and Android’s first Mini Capsule, at a competitive price, making amazing technology available to all consumers.
However, this is only the beginning of realme’s adventure. The company plans to release a GT series smartphone in Malaysia by the end of 2023.