Samsung has released a promotional film titled “Everyday SmartThings with Son,” which stars internationally recognized footballer Son Heung-min. The film highlights Son Heung-min’s work with Samsung and includes footage of Son using the tailored multi-device experience that the SmartThings lifestyle has to offer.
Son, who has been a Galaxy brand ambassador since the Unpacked event in July 2023, has collaborated with Samsung on the new SmartThings campaign. The ad focuses on entertainment, health, and energy conservation, all of which are popular with clients worldwide. The film, which features Son enjoying an improved everyday lifestyle in a series of interviews, will be distributed via Samsung’s global social platforms. All of the devices in the video are connected to the SmartThings ecosystem.
An Energy-Saving Routine, Thanks to SmartThings Energy and SmartThings Routines
The video emphasizes energy saving by demonstrating the usage of major features of the SmartThings app, such as SmartThings Energy and SmartThings Routines.
SmartThings Energy monitors energy use from various devices like as air conditioners, refrigerators, washing machines, and televisions in real time. It turns on AI Energy Mode before consumption exceeds higher pricing tiers, substantially lowering power costs.
Users may utilize the SmartThings Routines functionality to regulate household appliances based on preset times and circumstances. Son illustrates this in the commercial film with the “Going Out Routine,” which switches off appliances automatically when he leaves his house. Son may devote more time to other activities before heading out, while also eliminating wasteful energy use.
Monitoring Health With the Galaxy Watch
The Galaxy Watch can give customers with real-time workout statistics such as heart rate, calories burnt, and activity duration. Son may make the most of this function with SmartThings by practicing core workouts while watching a football game on TV. While watching the game, he may view the statistics from his workout on his TV screen. Individuals may workout properly while watching television thanks to this clever integration.
Commenting on his participation in the campaign, Son said, “The system operates automatically, which makes the experience very simple. Through SmartThings, I’ve found myself enjoying my time at home more while saving energy. It’s easy!”