POCO celebrates 5th anniversary with Carnival Mega-Sale

POCO officially unveiled its “POCO Carnival” campaign to commemorate its fifth anniversary. Along with spectacular birthday celebrations, POCO is giving incredible discounts on a wide selection of smartphones in a special celebratory “Anniversary Mega-Sale” from now until August 27.

POCO’s anniversary carnival is focused on further building its relationship with its users, while also attempting to understand more about the demands of the young Gen-Z population. POCO is committed to creating a strong connection and contact with its devoted audience through an exciting series of anniversary events.

POCO has remained devoted to the mid-range phone category, believing that thoroughly understanding the market’s demands is required before designing creative new products that consistently surpass customers’ expectations. POCO, in collaboration with global public opinion and data company YouGov, recently conducted a comprehensive consumer survey across the five Southeast Asian markets of Malaysia, Indonesia, the Philippines, Thailand, and Vietnam to gain a deep understanding of their perceptions and expectations of the mid-range phone market.

The findings, which are substantiated by significant survey data, were presented today at the “POCO Partners Southeast Asia Forum 2023 – Next steps: Gen Z changes the game” in Bangkok, Thailand. During the forum, Anne Wang, Head of Marketing at POCO Global, explained how mid-range or quasi-flagship smartphones have been rapidly closing the gap on what are traditionally considered premium phones in the last two years, now offering nearly identical features such as extended battery life, larger storage, a stronger processor, more RAM, and an excellent display at much more practical and affordable price points.

Angus Ng, POCO Global’s Head of Product Marketing, met with executives from Lazada, Shopee, PUBG, and MediaTek to discuss the latest tech trends and data-driven insights in Southeast Asian e-commerce, gaming, chipset, and smartphone sectors. Those data and trends demonstrate the enormous changes brought about by Gen-Z into this game while also indicating intriguing new potential in the field of mid-range phones.

POCO Anniversary Deals

Happening now till August 27, in conjunction with the celebration of its 5th anniversary, POCO has announced amazing deals on popular fan-favourite smartphones including POCO F5 Series and POCO X5 Series. Shoppers can enjoy the limited POCO Anniversary deals exclusively on official POCO stores on Shopee and Lazada, while stocks last.