This week, Xiaomi officially launched the 2023 Xiaomi International Theme Competition.
Xiaomi’s International Internet Business Department (IIB) is hosting the annual event for the second time. The competition, which goes under the motto “Global Expressions, Local Inspirations,” intends to draw more designers from Xiaomi’s operating markets and develop new themes featuring local patterns and motifs for Xiaomi customers globally.
“Localization has always been one of our core principles throughout our global expansion. At IIB, we believe that the best approach to providing top-quality internet services to our users is to get close to them, understand them, and truly connect with them. The International Theme Competition is a key branding campaign for Xiaomi’s international internet business, which conveys our commitment to building a customised, enjoyable MIUI for everyone.” said Chan Liu, General Manager, International Internet Business Dept., Xiaomi.
“We see designers as the most valuable partners regarding theme content creation. It is their contribution that makes our Themes app one of the most popular MIUI apps for millions of users. We encourage more designers and Xiaomi Fans to participate in this competition. The team has made the design process easier than ever before by introducing new and easy-to-use design tools. No matter where you come from, what language you speak, what job you do, or if you have professional design experience, with passion and creativity, you have a chance to be a star in theme design.” said Charlie Cheng, Head of Core Applications, International Internet Business Dept., Xiaomi.
Along with the launch of the competition, Xiaomi’s IIB also produced a series of movies highlighting the abilities of the designers behind its famous Themes feature. These movies tell the story of the Xiaomi Community’s collaborative attitude.
Each of the four short videos highlights the narrative of a Xiaomi Themes creator. Manolo, an Italian freelancer, produced a single black-and-white theme that has been downloaded more than 20 million times. Matiba, a Colombian artist, embraced her traditional culture by creating colorful smartphone wallpapers for Barranquilla’s Carnival in conjunction with Xiaomi.
Piyush began as a typical Xiaomi fan, creating incredible themes in his spare time, and has now converted his hobby into a profession in Xiaomi’s India headquarters. One of Xiaomi’s business partners, Lu Zhiru, discussed her ten-year experience working with the Xiaomi Themes team.
Anyone interested in participating in the 2023 International Theme Competition can submit their work here from July 28th to November 1st: https://zhuti.designer.intl.xiaomi.com/theme-competition-2023-outer/home.