Galaxy Unpacked 2023 July Recap

Samsung unveiled the Galaxy Z Flip5 and Z Fold5, as well as the Galaxy Watch6 and Galaxy Tab S9 line, on July 26th. The event, which took place for the first time in Seoul, South Korea, enthralled both domestic and international media as well as people throughout the world. Seoul is known as a global leader in progress, mixing heritage and modernity to provide an excellent backdrop for Samsung’s current collection.

“When technology seamlessly adapts to the world around us, it allows us to be open to new ideas, open to new ways of thinking, open to experiences we would otherwise never know,” said TM Roh, President and Head of MX Business at Samsung Electronics, who kicked off the event with his keynote speech. “Open for a world of unlimited possibilities. That’s exactly what Galaxy lets us do.”

As senior executives displayed the latest goods, crowded crowds experienced the latest advancements, and Samsung emphasized its new vision for sustainability, everyone joined together to see how joining the flip side might change the lives of millions.

The crowd gathered in Seoul, South Korea, for Galaxy Unpacked 2023 to witness the latest Galaxy devices unveiled for the first time.

You can watch the video below too

Galaxy Z Flip5: The Ultimate Tool for Self-Expression

The Galaxy Z Flip5 is the ideal companion for capturing how Galaxy users look and feel, with a creative design and a slew of all-new configurable functions. The most noticeable difference was the outside design. The Flex Window, the biggest Cover Screen on a Galaxy Z Flip ever, elevates the photographic experience of a foldable phone. The audience was drawn to a video featuring American actress Sydney Sweeney demonstrating how users can effortlessly capture selfies or group shots from any angle, owing to the improved Flex Window.

The Galaxy Z Flip5 provides an amazing photographic experience made possible by an upgraded CPU and Nightography, allowing users to snap high-resolution selfies with the back camera. South Korean musician Jang Won-young (left) and American actress Sydney Sweeney (right) take a photo using the Galaxy Z Flip5.

The Flex Window has greatly improved the camera experience for video recording. With the Super Steady function, users may create smooth and steady vlogs while Auto Framing automatically adjusts the camera’s field of view.

Compact by Design: Customize Your Galaxy Z Flip5 Experience

The Galaxy Z Flip5 offers increased use thanks to its larger Cover Screen, all while being tiny enough to carry in a pocket. Furthermore, users may put their personality on show with even more methods to customize their Flex Windows. Widgets enable Galaxy users to check the weather and stock market information at a glance, as well as manage media playing, without ever opening their devices.

The Flex Window has also improved the camera experience for video recording. Users may use the Super Steady function to shoot smooth and steady vlogs and Auto Framing to automatically alter the camera’s field of view.

Crafting the Future: Foldable Hinge Technology Redefined

The Galaxy Z Flip5 and Galaxy Z Fold5 are lighter, more smaller, and more robust than ever before, building on a tradition of outstanding design and workmanship. The all-new Flex Hinge can be adjusted with high precision, decreasing the Fold’s gap to nearly nothing while maintaining the strength and durability required for Flex Mode. This adaptable form factor will pave the way for the next stage of foldable innovation.

Galaxy Z Fold5: The Ultimate Productivity Powerhouse

The new Galaxy Z Fold5 is a productivity powerhouse and multitasking secret weapon, with the biggest screen in the Galaxy Z series to date. In today’s environment, the lines between business and personal life are blurred, and customers want a versatile gadget that can be used for both work and pleasure. The Galaxy Z Fold5 provides PC-like power in customers’ pockets, allowing them to enjoy the best mobile experience anytime, anywhere.

At this year’s Unpacked event, worldwide icon SUGA from BTS made an unexpected visit to illustrate how the Galaxy Z Fold5’s unique foldable experience might be used to maximize Galaxy users’ daily lives.

Galaxy Watch6: Build Healthy Habits, Day and Night

Samsung released the Galaxy Watch6 to help consumers track, customise, and improve their sleep. While sleep monitoring technology has previously been available through existing wearable devices, the Galaxy Watch6 provides even more in-depth and comprehensive sleep-related health information in collaboration with experts in the field, including experts from the Samsung Medical Center.

Galaxy Tab S9: Bridge the Gap From Inspiration to Creation

The Galaxy Tab S9 arrived, revolutionizing the premium tablet experience with its high-performance capabilities and gorgeous display. Users can follow their creativity wherever it leads them with Galaxy’s first water and dust resistant tablet.

Samsung’s Journey Towards a Sustainable Future

In keeping with Samsung’s commitment to a sustainable future, the entire Galaxy range unveiled at Unpacked is made using eco-friendly materials across the whole manufacturing cycle, from internal components to external packaging. The Galaxy Z Flip5 and Z Fold5 employ more recycled parts than previous Galaxy Z series models, reflecting Samsung’s dedication to lowering the environmental impact of its products.

TM Roh, President and Head of MX Business at Samsung Electronics, gave his closing words as Galaxy Unpacked 2023 came to a conclusion, reiterating Samsung’s ongoing commitment to sustainable innovation. After the presentation, the over 1,000 attendees made their way to the Experience Zone, where the newest Galaxy products could be used first-hand.

Up Close With Galaxy: The Experience Zone in Seoul

The Experience Zone at Galaxy Unpacked 2023 featured a hands-on area where the most recent Galaxy devices were on exhibit. The area included a picture area designed to resemble a “hanok,” a typical Korean home. The area was created by South Korean TV series Squid Game production designer and art director Chae Kyung-sun to honor Seoul, a city where tradition and modernity coexist.

A new era of mobile technology, characterized by user-centric innovation, has begun with the release of Galaxy Unpacked 2023. In anticipation of a more connected, productive, and pleasant future than ever before, Samsung looks forward to embracing these game-changing technological developments.

Pre-order the latest Galaxy now

Pre-order the newest Galaxy smartphones between July 26 and August 17, 2023. Don’t forget to use the up to RM400 e-voucher you were given when you expressed interest.

To find out more about the pre-order, go to: www.samsung.com/my/offer/flip5-fold5