L’Oréal Malaysia held its first-ever corporate showcase as part of the company’s mission to Create Beauty That Moves the World.
L’Oréal believes in and advocates for beauty to be inclusive, diverse, powerful, and responsible, and it does so through bringing good improvements to individuals, communities, and the environment through company-wide and brand programs.
Tomas Hruska, Managing Director of L’Oréal Malaysia, said, “Our purpose is to create the beauty that moves the world because beauty is both an essential human need and an inclusive force. Through diversity & inclusion, women empowerment, responsibility and innovation, we create beauty which is dynamic and beneficial to all. We have been doing so for over 20 years in Malaysia, and we remain as committed to effect more meaningful changes moving forward.”
L’Oréal’s Vision for the Future: This is the Group’s 2030 sustainability goal. In the face of mounting environmental and social difficulties, L’Oréal is speeding up its transition to a model that respects planetary boundaries while reaffirming its dedication to both sustainability and inclusivity. More information may be found here.
On Brand Commitments: All L’Oréal brands strive to make a positive difference in the areas of sustainability, women’s empowerment, and social concerns. L’Oréal Professionnel Paris, L’Oréal Paris, La Roche Posay, Garnier, Maybelline New York, Lancôme, Yves Saint Laurent Beaute, Armani Beauty, Kiehl’s, shu uemura, IT Cosmetics, and Kérastase are among the 12 companies in Malaysia to begin on this adventure.
On the L’Oréal Fondation: The Fondation encourages and inspires women to build their own futures and make a positive contribution to society. Beauty for a Better Life provides poor women with hairdressing and beauty skills to help alter their life, whereas L’Oréal-UNESCO For Women in Science provides endowments for research to women scientists because the world needs science and science needs women.
L’Oréal Beauty Technology: In a rapidly changing world, technology is transforming many businesses, including the beauty industry. The beauty revolution has here, and it is right at our fingertips. L’Oréal is a Beauty Tech powerhouse, delivering positive impact on a collective and individual level with AI-powered skincare products, individualized cosmetics gadgets, and new beauty codes
Aside from that, L’Oréal Malaysia today signed a five-year Memorandum of Understanding (MoU) with the Ministry of Education (MOE) through its Technical Vocational Education and Training Division, in response to the Government’s demand for industry collaboration in resolving graduates’ skills mismatch.
The MoU would see L’Oréal Malaysia and TVET collaborate to launch different projects for the 17 national vocational institutes that specialize in cosmetology. This collaboration intends to ‘future-proof’ cosmetology students for the job market through training and upskilling, information transfer facilitation, and chances for industry experience.