Hisense, the world’s top manufacturer of consumer electronics and home appliances, is pleased to announce its official collaboration with the UEFA Nations League Finals (UNLF) 2023. Hisense will be a finals partner for the third time, and the sponsorship comes on the heels of fresh sales results that show Hisense’s entire sports marketing approach is working.

The agreement with UEFA will see Hisense’s branding displayed on the stadium’s enormous screens, as well as pitch-side and press conference visibility. The consumer electronics business will also be the title sponsor of the tournament’s Skill of the Day video series, which highlights the most remarkable moments of individual flair during each game of the Finals.

Hisense’s Brand Campaign “Way to Glory” for UNLF

Throughout the competition, Hisense will run a unique campaign called Way to Glory, which will highlight both Hisense’s continuous worldwide success and the road that the four finalists will take to win the Finals. Hisense will use the Way to Glory campaign to market its ULED TV series, Laser TVs, refrigerator line, and air conditioners.

The Way to Glory campaign and cooperation with the UEFA Nations League Finals 2023 come at a time of significant worldwide expansion for Hisense. From January to April, Hisense had a 71.14% gain in TV sales and a 63.73% increase in washing machine sales in Europe, which the firm attributed partly to its devoted and expanding participation in sports.

Building solid ties with customers and partners by fully using sports marketing has been a goal of Hisense from its inception on a global scale. Not only does Hisense have a presence at some of the world’s most viewed cultural moments by working with high-profile global sporting franchises, but it also demonstrates the company’s dedication to being a world-class global brand.

Hisense Italia partner with Inter Milan until the 2024/25 season

Hisense now has 66 worldwide subsidiaries and offices, as well as a regional sports marketing plan that aids in local company development. One notable example is the connection with Inter Milan, about whom local supporters are extremely enthusiastic. The Italian football team, popularly known as Internazionale or the Nerazzurri, has been a Hisense partner since August 2022, and is poised to participate in the Champions League Final for the first time in 13 years on Saturday, June 10th.

The agreement represents the club’s and the company’s joint goal to consistently improve performance, strive for success, and cultivate advantages that the two organizations may enjoy. Hisense has united these three ideas under the #alwaysbetter ethos, which appears in all of Hisense’s Inter-related communications.

In celebration of the collaboration, Hisense released the Chill Fridge Inter Limited Edition, which has the club emblem and team colors. Furthermore, Hisense held an eBay charity auction last month for a customized edition of the small fridge signed by Inter Milan Vice President Javier Zanetti. The proceeds of the auction will be given to UNICEF. Inter fans can now purchase the product, which goes by the motto “I’M CHILL,” on Amazon and Euronics.

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