Kingston Technology revealed that it finished 2022 with the highest retail SSD market share. Although global client SSD demand fell year on year, end market elasticity and diversity, fueled by ongoing ASP reductions, contributed to robust demand for Kingston’s high quality SSD solutions.
Kingston’s SSD segment’s advanced performance is the result of launching power-packed products across categories to empower customers. Kingston launched the NV2 PCIe 4.0 NVMe SSD for all mainstream customers seeking for cutting-edge performance in their everyday lives. Kingston introduced the KC3000 PCIe 4.0 NVMe M.2 SSD to access the ever-evolving section of high-performance users looking to break limits, and the FURY Renegade PCIe 4.0 NVMe M.2 SSD for all the intense players looking for unlimited performance on the battlefield with an engaging gaming experience.
According to TRENDFOCUS market share statistics, Kingston is the leading SSD seller in the channel, with a 24% market share and 22 million client SSDs delivered in 2022. Despite continuing macroeconomic challenges, Kingston’s client SSD market share increased to a significant 28.4% in the channel in Q3 alone, indicating robust upward unit growth.
According to TRENDFOCUS, the total client SSD unit market will fall 15% year on year in 2022, following a prosperous 2021 due to robust pandemic-driven Computer demand. The effect on PC demand was dramatic, with notebook and desktop PC units falling by virtually identical percentage rates of 13% year on year. Despite a drop in client Computers, the fast uptake of solid-state drives by clients was mainly due to module pricing plummeting to an all-time low. Many of the Computers bought in the early days of the epidemic will enter an update or replacement cycle, increasing system demand even further.
The 2022 research findings validate Kingston’s presence and position in the channel SSD market,” said Kingston. “With the performance benefits of SSDs now accessible to more consumers worldwide, Kingston’s market share will continue to grow as we solidify our product portfolio with strong NVMe offerings as well as legacy SATA solutions optimized for notebooks and desktop. We are proud to bring in a wide array of product portfolio like the NV2 SSD for mainstream users, KC3000 SSD for high-performance users, and Kingston Renegade SSD for extreme gamers. It takes an entire team to accomplish this feat and we thank and share our success with our partners, vendors, and customers.”