Lee Zii Jia, a badminton champion, has been named the LG Brand Ambassador for a variety of LG Electronics Malaysia’s (LG) creative goods. LG’s dedication to providing its customers with a convenient and healthful lifestyle is reflected in its collaboration with Lee Zii Jia.
Lee Zii Jia, who formerly served as the spokesperson for LG PuriCare, a division of LG Electronics Malaysia, now serves as the face of the LG company as a whole. The ambassadorship for LG Home Entertainment and Home Appliances will be added to the existing relationship.
With the slogan “Live Better, Go Higher,” LG hopes to work with Lee Zii Jia to promote living the best, most fulfilling life possible with the help of the company’s cutting-edge LG PuriCare, Home Entertainment, and other goods.
“We are delighted and honoured to welcome Lee Zii Jia into the LG family, as the newly appointed LG Brand Ambassador. His passion, perseverance, and commitment to pursuing his dreams, as well as leading a healthy lifestyle are a great representation of the brand’s essence. We are confident that Zii Jia will drive and open up a path for Malaysians to live a smarter and better life through our ground-breaking technologies and products,” said Justin Choi, the Managing Director of LG Electronics Malaysia.
“Ultimately, we always place priority on our consumers’ needs. Through this partnership, we hope that our products can contribute to elevating our consumers’ lifestyles,” said Choi.
Lee Zii Jia had won gold in the men’s singles at the 2019 Southeast Asian Games and his first BWF Super 1000 title at the 2021 All England Open. He is also the reigning Asian men’s singles champion, having won the title at the Badminton Asia Championships in 2022.
“Everything begins with a dream, and I am constantly striving for a healthier and smarter home living lifestyle. I believe that LG’s products put focus on health, hygiene and convenience – which are the three pillars I live by. I am both grateful and honoured to be joining hands with LG to lead the lifestyle that I want, and one that will undoubtedly boost my professional life as well,” said Lee Zii Jia.
As one of the top companies in the market, LG Electronics Malaysia is constantly thinking ahead to improve consumers’ lives through cutting-edge goods. The values of the company are crucially impacted by Lee Zii Jia being a part of the broader LG family. As an ambassador, Lee Zii Jia will support a variety of LG goods that not only fit his lifestyle but also encourage customers to live a healthy and hygienic lifestyle.