Samsung Electronics has just announced the latest additions to its customisable Bespoke Home portfolio. Samsung’s latest home appliances and services were created to address a rising desire for customisation while also providing a new degree of intelligent connection that allows consumers to have more fun in the kitchen. With a broader range of Bespoke refrigerator types, a larger and more immersive 32-inch screen for the Bespoke 4-Door Flex with Family Hub+, and advanced AI Pro Cooking for the Bespoke AI Oven that optimises and assists in meal preparation, the Samsung-powered kitchen is becoming a smarter, more versatile, and more interactive space than ever before.

“At CES 2023, we are continuing to build on the success of our Bespoke lineup with the introduction of new Bespoke refrigerators and built-in appliances that give consumers even more ways to express themselves in their kitchens,” said Junhwa Lee, EVP and Head of the Customer Experience Team of the Digital Appliances Business at Samsung Electronics. “Our goal is to maximize the freedom customers have to pursue personalization and productivity in their kitchens, with new features enhanced with everything from large, responsive screens on our refrigerators to AI-powered cooking assistance. These latest features and products go beyond simply helping users in the kitchen and allow them to truly express themselves through the power of customization for more enjoyable experiences. Furthermore, with the latest kitchen innovations and customizable designs, these new appliances work seamlessly with SmartThings services to provide unmatched convenience and savings at home.”

Bespoke 4-Door Flex™ With Family Hub™+ Brings Bigger Display and Better Connectivity

The new Bespoke 4-Door Flex Refrigerator with Family Hub+ combines an all-in-one communication and entertainment centre with an impressively big display.

The dynamic features of the Bespoke 4-Door Flex Refrigerator with Family Hub+ are shown on its 32-inch, bezel-less FHD screen, which is nearly double the size of prior versions. Furthermore, the new larger dashboard makes use of the larger screen, allowing customers to easily enjoy SmartThings services as well as monitor and operate their connected home appliances.

In addition, the refrigerator has updated Family Hub software. Samsung TV Plus now has over 190 free channels, and Google Photos integration turns the platform into a digital photo frame, making it simple to exchange and show photos. Users can catch up on their favourite TV shows while checking and monitoring the status of other kitchen equipment and keeping an eye on what they are preparing, thanks to the wider screen space and Samsung TV Plus’s new picture-in-picture (PIP) capability.

The Bespoke 4-Door Flex™ Refrigerator with Family Hub™+ is set to launch in North America and Korea in the first half of 2023. In addition, a Family Hub software update will roll out to all markets where Family Hub™ refrigerators are sold in 2023. This includes Korea, the U.S., East and West Asia, Latin America and Europe.

Bespoke Expands to Include Popular Side-By-Side and Top-Mounted Freezer Refrigerator Models to Provide Even More Customization

The Bespoke Side-by-Side refrigerator, in keeping with the Bespoke design concept, has a flat, minimalist form with a customisable front panel available in both glass and stainless-steel finishes. Users may match their refrigerator to their home decor by selecting from a variety of door colours and finishes. The clean form of the fridge is complemented by the Auto Open Door, which has a recessed handle with a streamlined design and quick opening through a touch that releases the door.

Inside, the Bespoke Side-by-Side Refrigerator features the latest in food storage and cooling technologies. The internal Beverage Center™ provides easy access to the Plumbing Water Dispenser and AutoFill Water Pitcher with Infuser, providing you with cold or naturally flavored water at any time. Meanwhile, the Dual Auto Ice Maker is always ready to chill users’ drinks with Cubed Ice or Ice Bites™.

The Bespoke Top-Mounted Freezer Refrigerator, like the Bespoke Side-by-Side Refrigerator, is available in elegant hues that go nicely with modern kitchen décor. Inside, Samsung’s Optimal Fresh Zone+ and Active Fresh Filter keep food fresh for longer periods of time while removing 99.99% of germs. SmartThings Electricity’s AI Energy Mode allows users of Samsung’s Bespoke Side-by-Side or Top-Mounted Freezer Refrigerator to save even more energy. While engaged, AI Energy Mode optimises compressor speed and defrost cycle frequency based on customer usage habits and surroundings, assisting households in saving money and lowering their carbon footprint.

Prepare Healthy Meals Like a Master Chef With the Bespoke AI™ Oven

The Bespoke AI Oven simplifies meal preparation by integrating sophisticated intelligence with revolutionary cooking technologies to generate tasty meals that adapt to consumers’ dietary needs.

AI Pro Cooking optimises cooking parameters while watching food. If oven is configured to cook a recognised meal using the recommended cooking mode, temperature, and time, the AI Pro Cooking system will even provide users food warning warnings to prevent burning. Using an internal camera and powerful AI, the oven’s Sense Inside feature – the first food recognition and burn detection AI algorithm of its kind to receive an AI cooking appliance verification by UL Solutions – can recommend cooking settings by recognising up to 80 different dishes and ingredients.

Topping off the Bespoke AI™ Oven’s modern, clutter-free design is its convenient Push to Open Door, which replaces a traditional handle for a simpler and more streamlined look. Available in five elegant and modern design options, the Bespoke AI™ Oven is currently available in Europe and will launch in North America in the third quarter of 2023.

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