- The global technology brand takes user co-creation to the next level, emphasising its commitment to building meaningful, collaborative interactions with its community.
Since its establishment in 2013, the global technology brand OnePlus has accomplished nine years in business. True to its motto of “Never Settle,” OnePlus has continued to make waves in the marketplace this year, particularly by building and maintaining a vibrant community that currently has more than 30 million Red Cable Club members worldwide. With several new devices scheduled for international release in the upcoming months
OnePlus Credits Its Success to the Support and Contribution from Its Users.
In the first three quarters of 2022, OnePlus outperformed competitors in Asia Pacific (APAC) and India with YoY growth rates of 43.8% and 104.6%, respectively. In Q3 2022, OnePlus is also the market leader for affordable premium 5G smartphones and the whole market for affordable premium smartphones in India.
“2022 is a meaningful year for OnePlus. Without the support of our global users, many of our great achievements would not have been possible,” says Kinder Liu, President of OnePlus. “We live by the motto ‘Never Settle’ and are committed to delivering the best products and experiences to customers. Valuable feedback, insights, and ideas from our users motivate us to keep exploring and challenging ourselves.”
The motivating factor behind OnePlus is community. The consumer-focused company has one of the most vibrant online communities in the industry, and it often incorporates customer feedback into its products. In May 2021, OnePlus introduced the co-creation programme Power of Community, enabling users to contribute their invention throughout the whole creative process, from inspiration to fruition, in order to better interact with their users and harness collective creativity. Since its launch, Power of Community has generated a number of innovative product ideas thanks to its tight-knit community.
A New Benchmark for Co-creating with Users.
The OnePlus Featuring platform is developed by OnePlus in order to elevate co-creation to a new, ambitious level. Working with outside parties that share OnePlus’ vision will allow co-creation, one of the company’s core values, to continue to be accepted and developed. The newly developed “OnePlus Featuring” platform, which will be gradually distributed across the worldwide market, will be used to launch the jointly created market-ready product.
Since early this year, OnePlus has hosted numerous rounds of user voting to determine which new product to develop next. According to the verdict, OnePlus will soon unveil its first mechanical and configurable keyboard. This new keyboard will be developed in partnership with established mechanical keyboard maker Keychron to provide a better experience. It will be the first time that OnePlus invites an industry partner to participate in its community co-creation process, and the product will be offered in the APAC region as well.
Stay tuned as more details of the mechanical keyboard will be announced early next year. Please visit OnePlus Malaysia’s official Facebook, Instagram, and OnePlus Community pages, or our official Website to receive timely alerts.
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