- Shopee facilitates networking sessions with key opinion leaders and brands in the ecosystem
With the recent Shopee Influencers Fest 11.11 Countdown Party, Shopee Malaysia encouraged the nation’s growing influencer network to flourish across Shopee’s various programmes.
Key Opinion Leaders (KOLs) were given the chance to develop and improve their own brands on Shopee through interactions with important brands and networking events with the influencer community.
Shopee’s most recent influencer research emphasised the relevance and relatability of the online influencer community to Malaysians, demonstrating that Shopee content creators play a vital role in the online ecosystem.
The Shopee Influencers Fest 11.11 Countdown Party, where around 80 influencers celebrated their development and achievements in 2022, demonstrated the e-commerce platform’s love for these KOLs.
“We are thankful for all the influencers that have taken a leap of faith in joining our digital programmes and have grown with us. One of our long-term goals is to sustainably propel the influencer’s ecosystem in Malaysia by supporting them in building their brand and business. We are excited for the continued growth and possibilities to systematically connect our influencers with brands in the years ahead,”
— Huiyan Pan, Head of Brand Marketing at Shopee Malaysia
During the event, KOLs had the opportunity to interact exclusively with businesses in present, establish relationships with like-minded community influencers, and participate in fun and engaging activities with old and new friends.
Eizuwan Eizuddin, Shopee Affiliate, shared that :
“Being a Shopee content creator has helped me to grow my personal branding as an influencer and gain more trust among my followers over the past year. I enjoy being a part of this community as I can learn from other influencers on how to grow and improve myself. Joining the programme has also opened up more opportunities for me to collaborate with brands that I have dreamt of working with,”
The Shopee Influencers Fest 11.11 Countdown Party also saw well-known Malaysians such as Zoey Rahman, Ceddy Ang, and Tatty Hassan join other influencers in celebrating this night. With live music, a mind-blowing magic display, and an interactive photo session, these KOLs had a night of producing content for their followers.
“I’m very happy to be a part of Shopee’s community, where I can get to know new creators at events that do different things than me.
Says Ceddy Ang, Shopee Celebrity Squad member and popular influencer
“I have also decided to launch my brand on Shopee as I believe in Shopee’s plans and support for budding entrepreneurs such as myself. The good working relationship I have with Shopee has introduced me to a bigger network of KOLs, who have shown nothing but unwavering support for me and my brand.”
Shopee also provides programmes to support its KOLs, such as Shopee Masterclass, where creators share their knowledge, and Shopee House, a bi-monthly get-together to share, connect, and get to know each other. Above all, Shopee guarantees that the platform’s nano and micro influencers are equipped with the necessary skills to create new and relevant content.