Kingston launched its 35th Year Anniversary festivities today with the premiere of the micro-film How Long Can a Memory Last. The brand-new micro-film pays respect to the long-lasting power of recollections, demonstrating that memories may serve as a source of strength for individuals to continue forward in life. The micro-film emphasises the brand’s key principle, “Kingston is With You.”
Kingston has always been a pioneer in bringing people to their everlasting and enduring memories; thus, in order to make a significant impact through the campaign, the company has planned a variety of activities, in addition to the new micro-film.
“Kingston believes that memories are powerful and everlasting, during the past 35 years of enduring journey, we are honored to see people cherish and preserve their unforgettable moments using our products and solutions,” Kevin Wu, Sales/Marketing and Business Development Vice President of APAC region, Kingston, said, “Through this new micro-film, we invite everyone to unravel the power of memories with us and embark on the next part of this journey. As the market leader in memory and SSD, Kingston will continue to bring forth products and stories that touch the lives of our consumers.”
Brand New Micro-film Brings Alive the Power of Everlasting Memories
Kingston has utilised brand videos to inspire and interact with its consumers since 2013, while also investigating the many forms and representations of memory.
This year’s How Long Can a Memory Last invites viewers to go with four individuals. The micro-film demonstrates how memories play an important role in connecting a person to their past, laying the groundwork for one’s creativity, bringing them closer to their roots, and ultimately giving them wings to build their future. Kingston offers the message that whether it is in the past, present, or future, from conserving memories to motivating people to strive forward for a brighter future, Kingston is with you.
The planned online and offline events commemorating the company’s 35th anniversary have already begun, along with the release of micro-film. Activities include retail channel promotional offers for customers as well as engaging social media contests in which followers are invited to submit experiences that have profoundly affected their life for a chance to win thrilling e-shopping coupons.
Watch the ‘How Long Can a Memory Last’ micro-film here