Tourism Malaysia, the agency in charge of promoting Malaysia both domestically and internationally, has partnered with Microsoft Malaysia to boost productivity and improve team collaboration while accelerating its digital transformation journey by leveraging Microsoft 365 and Microsoft Azure.
With 6 regional offices, 13 tourist information centres, 30 overseas offices, and 6 marketing representatives around the world, consistency in operational performance and delivery is critical to Tourism Malaysia’s success. Tourism Malaysia required not only a unifying platform that facilitates collaboration among its many teams across different markets, but also one that is highly secure and provides a smooth user experience.
Tourism Malaysia’s global workforce can better coordinate and optimise inter-departmental collaboration by integrating Microsoft 365 across all of its domestic and overseas offices, ensuring all data is secure and protected by Microsoft’s security capabilities.
Tourism Malaysia employees have access to a single platform that enables real-time collaboration even among colleagues on opposite sides of the world, thanks to tools such as Microsoft Teams, Microsoft SharePoint, and Microsoft Exchange. Employees can also share files of all sizes and types using cloud features without worrying about email disruptions or overloaded servers.
YBhg. Dato Hj Zainuddin Abdul Wahab, Director General of Tourism Malaysia said, “We are excited for new opportunities ahead now that Malaysia has reopened its borders. Following a new strategic marketing plan, including a digital strategy, we are confident that Malaysia’s tourism industry will bounce back and return even stronger. Together with Microsoft Malaysia, we hope to become a leading government agency that embraces digital technologies to better serve our industry partners and potential tourists.”
The experience prompted Tourism Malaysia to expand its collaboration with Microsoft Malaysia by hosting its ‘Pakej Cuti Penjawat Awam’ campaign, which is powered by Microsoft Azure. The campaign targeted civil servants, offering attractive tour packages to encourage them to travel domestically.
This was not Tourism Malaysia’s only initiative with Microsoft Malaysia’s assistance. When the pandemic struck, the global agency was forced to digitise its tourism activities and plans – and it had to do so quickly. Tourism Malaysia coordinated various programmes via digital platforms as part of its ‘Menemui Semula’ campaign to assist its partners, vendors, and agencies in dealing with the pandemic.
Tourism Malaysia was able to track their businesses – even across borders – more accurately and efficiently by integrating Microsoft Power BI in measuring the performance of their multiple programmes, aligning these findings with domestic business operations, further enabling them to not only optimise spending but also respond to potential issues promptly.
Microsoft Malaysia’s General Manager of Public Sector Group, Sheikh Manzoor shared, “Tourism Malaysia plays an important role in driving growth for the nation’s economy. We are proud to support their purpose through Microsoft’s trusted technologies. We have heard from Tourism Malaysia on their aspirations to revive the tourism sector and it is inspiring to see how they leverage digital tools to bring them closer to this goal,”
“We are excited to explore different ways to help communities and businesses from both the public and private sectors, to achieve more with technology and realise the Government of Malaysia’s MyDIGITAL aspirations as well as bring to life Microsoft’s Bersama Malaysia commitment,” concluded Sheikh.
Learn more about Tourism Malaysia’s digital transformation journey with Microsoft here:
Tourism Malaysia with Microsoft – Reviving Malaysia’s tourism sector through Digital Transformation