Ninja Van Malaysia, a tech-enabled express logistics company, organised its first-ever panel discussion titled Meeting Modern Consumer Demands in collaboration with Signature Market, EasyStore, and PayRecon. The session highlighted the current e-commerce trends and aimed to provide a holistic take on solutions and strategies that enable Small and Medium-Sized Enterprises (SMEs) to grow in the digital marketplace.
According to The E-commerce Southeast Asia (SEA) Barometer Report, a study conducted by Ninja Van Group and DPDgroup, online shopping provides consumers with a broader range of brands to choose from and the convenience of making their purchases remotely, with 94% of online consumers in Malaysia already shopping across Asia.
The study also revealed that customers rely on online reviews to help them make purchasing decisions. In Malaysia alone, 93% of consumers share their online feedback on a purchased product, and 83% choose brands based on social media influencers. This consumer behaviour is a strong signal for online retailers to expand their business globally and digitally in order to attract a larger customer base.
Fariz Maswan, Head of Sales and Partnerships at Ninja Van Malaysia, says, “SMEs must leverage digitalisation to increase efficiency, streamline processes, and adapt to changing consumer behaviour more quickly. When it comes to online shopping, consumers expect a seamless experience. Therefore, supply chain companies play a key part in delivering hassle-free services. At Ninja Van Malaysia, we are committed to enhancing our products and services to help SMEs succeed. Our goal is to enable the growth of SMEs by providing comprehensive logistics solutions that allow them to meet their consumers’ needs and demands.”
One such solution is the “Fantastic Service Recovery” initiative, a new ecosystem of cloud products and processes to efficiently resolve parcel-related issues. It reinforces the company’s commitment to providing hassle-free deliveries to all its users. One feature – the NinjaChat, is an AI-powered social messaging system that allows shippers to manage customer orders and monitor deliveries directly on multiple social media platforms.
During the panel discussion, all participants agreed that digitalisation enables SMEs to scale consistently in order to meet rising consumer demand, and that every industry player has a role to play. According to Sean Chew, Founder and CEO of PayRecon, the number of social sellers on TikTok Shop has been steadily increasing. They will continue to develop end-to-end software solutions to help sellers scale and run their businesses more efficiently as cross-border selling becomes more popular.
Ninja Van, with its dominance in Southeast Asian e-commerce logistics, continues to empower businesses with innovative logistics solutions. Logistics+ by Ninja Van is a suite of supply chain management solutions for Southeast Asian SMEs. It assists SMEs in navigating the complex and ever-changing networks of suppliers, manufacturing partners, transportation providers, and financial service providers. This allows SMEs to focus on business growth and empowers them to reimagine their growth potential.
Logisitcs+, a USD100 million Ninja Van commitment to developing logistics and its accompanying supply chain management products and services, is now available to 30,000 SMEs in Southeast Asia.