For Those Who Dare, an ambitious new film starring ROG ambassadors and their pursuit of excellence, was announced today by ASUS Republic of Gamers (ROG). Despite including a real ring of fire and high-flying skateboard tricks, the video was shot in London with no stunt doubles. ROG will also soon release a behind-the-scenes video.
ROG’s most ambitious film yet
Featuring five ambassadors: actor Asa Butterfield, skateboarder Nyjah Huston, basketball player Karl-Anthony Towns, DJ Alan Walker, and ROG’s newest addition, footballer Son Heung-Min. For Those Who Dare investigates fears and how to overcome them. Anticipation, expectations, stage fright, and potential injury all arise when these ROG ambassadors go to work every day; the film employs unique imagery and stunts to examine how these all-stars overcome their anxieties. The film shows how people gain strength by facing their fears.
The film, which was shot in London with the help of the production company The Mill, employs practical effects such as a gasoline-fueled ring of fire and skateboard jumps over a 7-foot razor-wire-lined fence to demonstrate just how far ROG’s ambassadors are willing to go.
“We are incredibly proud to unveil a project that has been in the works for the past few months. ROG has always been committed to embodying our tagline of ‘For Those Who Dare,’ be it through our products or through the ambassadors that represent us,” said Galip Fu, the Global Consumer Marketing Director for ROG. “With the release of this film, we hope to invite our viewers into the world of ROG, demonstrating what it means to dare to overcome.”
ROG gets together
ROG designs machines for gamers, but not every gamer is built the same. The film features Karl Anthony Towns with the Strix SCAR, Nyjah Huston with the Strix G, Asa Butterfield with the Flow Z13, Alan Walker with the Zephyrus G14, and Son Heung-Min with the Flow X16. No matter how gamers approach their play, ROG has a laptop for their style. “I’m always on the lookout for new tech and innovations in that world, and ROG seem to be kind of pushing the boat out a lot,” said Butterfield.
Fear is simply an obstacle to be overcome for these legends. All stunts were done without doubles, including the ring of fire and skateboard jump over a razor-wire-lined fence. “I like doing shoots like this where I can actually skate something proper like I did today,” said Huston. “It’s always fun to be able to mix in what I do as a skateboarder with a brand like ROG.” As true ambassadors of ROG spirit, these all-stars overcame all obstacles in their path with their own determination.
With a global team, and with ambassadors having such varied schedules, gathering all five for on-location shooting in London was a challenge. Son Heung-Min and Asa Butterfield are based in the UK, Nyjah Huston and Karl-Anthony Towns were on a pre-season break, and despite a busy music festival schedule, ROG was able to also sneak in Alan Walker in order to have all five ambassadors share the same set.
A look behind the scenes
Special talents were required behind the scenes for ROG’s most ambitious film project yet. The Mill is a global creative agency, production company, and brand partner. ROG saw themselves as ideal for the role of tackling this massive project because they were trusted specialists in Visual Effects, Creative Production, and Experience Design. The Mill has also worked on feature films such as “Gladiator,” for which they received an Academy Award.
Because of the unique nature of this collaboration, the team shot a lot of behind-the-scenes footage during the shoot. These clips will be released soon, giving the community a glimpse of the lighter side of these ROG ambassadors. ROG also recorded exclusive interviews with each ambassador, allowing gamers to see behind the scenes and into their favourite influencer’s playstyle. “I think this project is awesome, and it allows everyone to really bring all of their fanbases together and show them how great ROG is,” Towns said.