Ninja Van has been appointed as TikTok Shop’s logistics partner in Malaysia, Indonesia, and the Philippines. Through this collaboration, online purchases made on TikTok Shop in Malaysia, Indonesia, and the Philippines will now be picked up from sellers, sorted in hubs, and delivered to shoppers by Ninja Van.

Ninja Van and TikTok Shop share the goal of assisting local SMEs in SEA success. SMEs can now focus on perfecting their products for their customers, thanks to TikTok Shop, which allows brands and sellers to sell seamlessly within the TikTok platform, and Ninja Van, which delivers shoppers’ purchases from pixels on screens to parcels on doorsteps.

“Rocket Internet’s 2011 entry to SEA sets the e-commerce wave in motion, accelerating our growth since the company’s establishment in 2014,” said Alvin Teo, Chief Partnerships Officer, Ninja Van Group. “Being there right from the start allows us a front-row seat to the e-commerce evolution in SEA. We’ve seen how SMEs adapted to the meandering flow of e-commerce, including the navigation of a pandemic, and we’ve always been by their side to take the hassle out of their parcels.”

TikTok Shop is a cutting-edge marketplace that is completely integrated into TikTok. It connects online sellers, buyers, and TikTok creators. Merchants’ products are recommended to TikTok audiences through in-feed videos, livestreams, and a product showcase tab prominently featured on their TikTok profile pages, all powered natively within the platform.

TikTok Shop has launched local-to-local e-commerce solutions in six SEA countries as of August 2022: Malaysia, Indonesia, Thailand, Vietnam, the Philippines, and Singapore.

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