Samsung returned to the fashion fold at KLFW22, this time by flipping the script on design trends in conjunction with homegrown modest fashion giant Mimpikita. This collection, which included ten ready-to-wear outfits inspired by the latest entry in the Samsung Galaxy Z Series, was shown alongside flagship devices Galaxy Z Flip4 and Galaxy Z Fold4 at Pavilion Kuala Lumpur on 21 August 2022.
“The newest Samsung Galaxy Z Flip4 and Z Fold4 are built to challenge the status quo and empower one’s self-expression whilst combining modern functionality, and we can see these translated into Mimpikita’s 10 gorgeous ready-to-wear ensembles,” said Elaine Soh, Chief Marketing Officer of Samsung Malaysia Electronics.
The innovative Galaxy Z series, which was just introduced amid much anticipation at the yearly Samsung Galaxy Unpacked event, continues to defy expectations by seamlessly combining beauty and utility to produce fresh, compelling experiences that improve daily life. The Galaxy Z Flip4 and Galaxy Z Fold4 are now in their fourth iteration and provide configurable form factors, personalised experiences, and improved performance. They were also unveiled along with the new Galaxy Buds2 Pro and the Galaxy Watch5.
“When I first saw the Galaxy Z Flip4 and Galaxy Z Fold4, my first thought was literally ‘Wow’. We’re already familiar with the capabilities of these devices by reputation – but this time around, these devices are just effortlessly chic and endlessly fashionable,” enthused Nurul Zulkifli, Mimpikita Co-Founder and Managing Director. “We truly do consider this collection as co-created in collaboration with Samsung. There were simply so many jumping off points to start from; for example, the bold, sophisticated colours presented on these phones are mirrored in the almost otherworldly colours and motifs featured in each of our 10 ensembles.”
“We were also equally inspired and challenged by the level of attention to detail that went into the designs for the Galaxy Z series,” said fellow co-founder Amirah Zulkifli, in agreeing with Nurul. “Every layer, pleat and cut incorporated into the tops and skirts was meticulously planned to lend a weightless ethereality to each look; this is fashion meant to immerse our customers in the cosmic experience of exploring a galaxy out there in the multiverse.”
The Galaxy Z Flip4 expands on the popularity of Samsung’s classic form factor by preserving its ultra-compact size while introducing crucial features such an improved camera experience, a larger battery, and broader customisation. The Galaxy Z Fold4 offers users the most complete smartphone experience offered by Samsung to date, including shape-shifting design, immersive displays, and PC-like multitasking features, in addition to advanced camera technology and potent mobile processors.
“The cherry on our fashion-game cake comes courtesy of the fact that the Galaxy Z series has devices individually suited to fit each of our personalities and working style. As a go-getter that is literally always on the go, Nurul’s greatest companion these days is the compact and dynamic Galaxy Z Flip4. On the other hand, I’m more likely to be sketching ideas as they come on the Galaxy Z Fold4 with the S Pen. In the meantime, I think Amirah is the luckiest of us all; either device works just fine for her being somewhere between Nurul and myself in style and personality,” said Syahira Zulkifli, who is also a co-founder of the brand.
For more information on the Galaxy Z Series, please visit:
Galaxy Z Flip4: https://www.samsung.com/my/smartphones/galaxy-z-flip4/
Galaxy Z Fold4: https://www.samsung.com/my/smartphones/galaxy-z-fold4/