Zedd, a well-known DJ, record producer, and songwriter, has been appointed as the brand’s newest ambassador, according to HyperX, the gaming peripherals division of HP Inc. As a result of the collaboration, HyperX will be Zedd’s official supplier for gaming microphones and audio. Zedd will assist the provider of gaming solutions in designing and marketing a number of unique product options, such as specialised and limited-edition peripherals and headphones. Along with original products, the duo will offer gamers and music lovers access to promotional platforms and exclusive material.
HyperX and Zedd’s relationship grew organically as a result of the artist’s love of gaming. For years, Zedd has been an avid gamer, playing a variety of titles in between tour stops and studio sessions.
“HyperX has supported my passion for gaming since we first connected via Twitter, several years ago,” said Zedd. “Their products are a major part of my gaming lifestyle and I am grateful for the ongoing support. I’m eager to kick off our collaboration, which dives much deeper than a typical partnership.”
Since 2002, HyperX has made gaming more accessible to gamers of all skill levels through its PC, console, and mobile products. In addition to offering products that meet a variety of needs, the brand has established long-term relationships with a diverse roster of celebrated ambassadors from culture, entertainment, and sports. These ambassadorships, based on transparency, innovation, and collaboration, have helped the brand bring gaming to new audiences and cement what was once a niche hobby as a popular pastime.
“Over the last two decades, we’ve really grown alongside gaming, from this bold, grassroots company into a lifestyle brand,” said HyperX. ”Zedd is an incredible talent who’s known not only for his musical contributions, but passion for gaming. Together, we aim to show the authentic link between music and gaming, and bring these worlds even closer together.”
Zedd joins a growing list of HyperX ambassadors that includes footballer JuJu Smith-Schuster, basketball players Gordon Hayward and Aerial Power, tennis player Daniil Medvedev, international soccer players Dele Alli and Casemiro, professional race car driver Sage Karam, skateboarder Minna Stess, streamer Valkyrae, and social media sensation Bella Poarch.