• The first ever collaboration between Vivo and virtual influencer imma to introduce the Vivo V25 series

The Vivo V25 series, a potent smartphone that enables users to shine through the night light, has partnered with imma, the first virtual human in Asia, to explore and eternalise picture-perfect nights via the lens.

Imma, the virtual Vivo V25 series ambassador, sets out with Vivo on a search for the most breathtaking nighttime scenes in six Southeast Asian cities, where young people are illuminating the night with their vivacious personalities, inventiveness, and ingenuity.

“We are excited to team up with imma for the launch of the Vivo V25 series. Her curiosity, vitality and young personality personify the latest addition in V series, which is built to amplify the fun in our everyday moments,” said Mike Xu, Chief Executive Officer of Vivo Malaysia. “Through the lens of imma and vivo V25 series, we hope users can appreciate and embrace the magical power of the night and immerse themselves in their picture-perfect nights.”

The collaboration campaign shows imma in a television commercial (TVC), in which she takes the audience on a tour through the lively streets and landmarks of Southeast Asian countries and regions.

“It’s been a fun experience to work with Vivo as the virtual ambassador of Vivo V25 series. I have always been interested in and motivated by innovative adventures to discover brand-new things, which I think is exactly the way to describe the journey to Southeast Asia this time. With the V25 series, I’m able to capture and keep all the vivid memories that I have had with my new friends and encounters,” said imma. 

Staying true to the V series’ essence, the Vivo V25 series delivers a premium and trendy look for style-conscious trendsetters by combining a unique colour scheme design and Fluorite AG technology. Meanwhile, the latest addition to the V series has seen substantial improvements in its imaging capabilities. It enables users to capture breathtaking portraits even in low-light conditions. These qualities aided in capturing the most enjoyable experiences imma experienced throughout her journey to Southeast Asia. Her peculiar virtual yet super-realistic appearance is perfectly revived in the perfectly clear shots.

The vivo V25 series is launching in Malaysia this 29 August 2022! For more information about imma and the vivo V25 series, stay tuned to vivo Malaysia’s official Facebook page.

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