POCO is launching its new budget-friendly entertainment smartphone POCO C40 and high-performance 5G entertainment hub POCO M4 5G on Shopee, Southeast Asia’s and Taiwan’s leading e-commerce platform. Shoppers can also expect an exclusive price on the new POCO C40 and POCO M4 5G, as well as deals on fan-favorite POCO smartphones such as the POCO F4 GT, POCO F4, and POCO X4 GT, when they launch on August 18 as part of POCO’s Super Brand Day campaign in Malaysia.

POCO C40: An excellent user experience at an unbeatable price

The POCO C40 smartphone has an unbeatable recommended retail price of RM499 (3GB + 32GB) while providing segment-leading performance. Users can immerse themselves in the POCO experience thanks to the large 6.71-inch LCD Dot Drop display, the largest ever featured on a POCO smartphone. Its large screen and intuitive features make watching videos, playing mobile games, and even texting more accessible, and it helps pass the time while travelling. The device is scratch-resistant and made of Corning Gorilla® Glass, making it an ideal companion for outdoor adventures this summer.

The display has a brightness rating of up to 400 nits and includes features such as Sunlight Mode Display, which intelligently adjusts screen brightness in proportion to the amount of direct summer sunlight exposed. Reading Mode adjusts the colour temperature of the screen to reduce eye strain during long reading sessions. The POCO C40 also has a massive 6,000mAh battery that can last for more than two days on a single charge. It also supports 18W fast charging to ensure peak performance throughout the day.

It also has added a powerful loudspeaker to enhance users’ overall experience. The POCO C40 speakers open up a world of vibrant sound for clearer phone calls, more expressive music listening, and captivating audio-visual experiences to stay up to date while on the go.

The device has a dual camera array on the back, with a 13MP main camera and a 2MP depth sensor, as well as a 5MP front camera. This setup includes a plethora of innovative photography and videography features and modes that capture every moment with clarity and precision. The 5MP front-facing camera is ideal for selfies and video calls, while the 2MP depth sensor lens provides real-time depth detection for undeniable aesthetic and quality in photo composition.

POCO C40 is powered by JLQ Technology’s latest high-performance octa-core JR510 processor. Its mobile platform is built on an 11nm process with eight Cortex-A55 cores running at up to 2.0GHz. The POCO C40’s young and vibrant design encapsulates a bigger and bolder look, making it more secure in your hands than ever before.

POCO M4 5G provides a stylish 5G entertainment experience.

Delivering on the promise of 5G, the latest addition to the POCO line-up provides users with the smoothest and most stylish way to play games, watch videos, connect with friends on social media, and more. The POCO M4 5G is a 5G entertainment star with the processing power and dynamic display functionality to suit hyper-connected on-the-go lifestyles.

POCO M4 5G brings ultra-fast 5G to value-conscious users for a smoother experience when mobile gaming or livestreaming, thanks to its advanced MediaTek Dimensity 700 processor. Its integrated 5G modem and incredible power efficiency ensure faster and more reliable connections on both 5G SIM slots, as well as smoother processing throughout the day and night. Users benefit from faster storage and memory by having shorter app installation times, faster large file transfers, and smoother daily use.

The signature DynamicSwitch display on the POCO M4 5G intelligently switches the display refresh rate from 30Hz to 90Hz depending on what the user is doing. This ensures fluidity and optimal enjoyment across multiple activities such as gaming, watching sports, texting, and shooting videos, all while saving power and extending battery life. The new POCO smartphone has a 5,000mAh battery with fast charging and can handle everyday tasks with ease. There will be no low-battery anxiety when making a long phone call or opening a power-hungry GPS location app. The new smartphone’s large 6.58-inch display is also made of the incredibly tough Corning® Gorilla® Glass for added durability in the midst of a busy on-the-go lifestyle.

POCO M4 5G exudes a youthful and vibrant aesthetic. It stands out for its stylish design and beautifully textured matte finish, which provides a good grip while resisting smudges, fingerprints, and scratches for long-lasting good looks. The POCO M4 5G features a dual-back camera array with a 13MP main camera and a 2MP depth sensor for real-time depth detection. The phone also includes a slew of cutting-edge AI-powered photography and videography modes to help users capture every moment and share their world with clarity and precision. The new POCO features a 5MP front camera that is ideal for selfies and video calls, allowing users to stay in touch while also looking good.

The POCO M4 5G comes in three colours: Power Black, Cool Blue and POCO Yellow. It will also be available in the following variants: 4GB + 64GB and 6GB + 128GB.

Angus Ng, Head of Product Marketing at POCO Global, says, “POCO’s products have always required best-in-class performance on all fronts and meeting the highest standards for top-quality entertainment while maintaining competitive affordability. We are excited to offer our loyal users and fans amazing deals for our latest products through the POCO Super Brand Day on Shopee Mall. We can’t wait to see more users using our great POCO products in the region, and now making it even more accessible and affordable with great deals through an e-commerce platform, like Shopee.”

Pavan Challa, Director, Regional Brand Partnerships at Shopee, shares, “Across the region, we continue to see strong consumer demand for electronic lifestyle products such as smartphones, laptops and smart gadgets on Shopee. Thus, we are always glad to work with e-commerce-focused technology brands such as POCO, to give our shoppers exclusive first-hand access to innovative new technologies, such as the new POCO C40. Together with POCO, we look forward to bringing more innovative devices to shoppers at wallet-friendly prices on Shopee Mall.”

POCO Super Brand Day on Shopee features exclusive deals and discounts on fan-favorite POCO devices.

In addition to the new POCO C40, POCO fans can also enjoy exclusive promotions on their favourite smartphone models on Shopee. Highlights of POCO’s Super Brand Day include:

ProductNormal PriceSuper Brand Day Price*
POCO F4 GT (8+256)RM 2,299RM 1,899
POCO F4 GT (12+256)RM 2,499RM 2,199
POCO F4 (6+128)RM 1,599RM 1,499
POCO F4 (8+256)RM 1,699RM 1,599
POCO X4 GT (6+128)RM 1,499RM 1,399
POCO X4 GT (8+256)RM 1,599RM 1,499
[New] POCO M4 5G (4+64)RM 699RM 649
[New] POCO M4 5G (6+128)RM 899RM 799
[New] POCO C40 (3+32)RM 499RM 449
[New] POCO C40 (4+64)RM 599RM 549

*Super Brand Day Deal is available exclusively on Shopee Mall on 18 August 2022. While stocks last. Terms and conditions apply.

Whether you are looking to try the brand new POCO C40 or upgrade to the POCO F4 GT, there is no better time to grab your favourite POCO smartphones with exclusive prices and promotions during POCO’s Super Brand Day on Shopee. Head over to the POCO Official Store on Shopee to find out more.

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