As a major competitor in this smartphone market, OPPO recently announced the release of its newest series of premium mid-range smartphones, the OPPO Reno8 Series 5. In addition to other market-leading features, the Reno8 Series 5G smartphones from OPPO will be the first in the Reno series to be powered by MariSilicon X, the company’s own imaging NPU.
OPPO Achievements in The Mid-High Range Segment
With a total market share of 9%, OPPO maintained its ranking as the fourth best-selling smartphone brand in the world by seeing strong growth in the mid-high price sector. IDC data show that for the second year in a row, OPPO’s international business has grown to be larger than its domestic business. These outcomes show how well OPPO’s business has done abroad and how it is still growing. One of the top three smartphone brands locally has been OPPO for 6 years running, starting in 2016. According to Canalys, OPPO Malaysia had a 20 % in the mid- to high-end smartphone pricing range (USD $400 to USD 599) in the first quarter of this year.
Reno series – Bridging the Gap between Mid-Range to Flagship
Since its first release in 2019 Q2 in China, the OPPO Reno Series has experienced tremendous growth. The stats speak for themselves—in only two years, the Malaysian market has seen over 400,000 users. The latest two Reno Series generations concentrated on certain portrait features, giving consumers a one-of-a-kind imaging experience. OPPO initially introduced the bokeh flare portrait effect with DSLR texture with the Reno6 series, using a mix of algorithm and hardware. It keeps bringing cutting-edge imaging technologies and current styles to users. As a result, OPPO has changed its positioning from Selfie Expert to Portrait Expert in order to meet consumer demand.
Now, for the first time, the OPPO Reno8 Series 5G has incorporated a flagship imaging processor – the MariSilicon X NPU– making it the most premium Reno smartphone to-date.
Ultra-clear portraits in any situation
The MariSilicon X, OPPO’s first in-house image NPU, offers the Reno8 Pro’s imaging capabilities an enormous amount of specialised computational power while using even less energy. Built on state-of-the-art 6nm manufacturing technology and market-leading DSA architecture, MariSilicon X provides astounding 18 TOPS of dedicated image processing power. MariSilicon X can do lossless real-time 4K AI processing and up to 20bit HDR fusion in the RAW domain with its powerful computational capability and fast data throughput, while also reaching up to 8dB signal-to-noise ratio for photos. MariSilicon X serves as an unrivalled basis for Reno8 Pro 5G’s supreme imaging experience by immediately processing photos in the lossless RAW domain.
It is also the first smartphone at this pricing point can support 4K video recording thanks to MariSilicon X. While 4K Ultra HDR Video enhances portrait movies produced in the presence of intense lighting, 4K Ultra Night Video lets users to create ultra-clear portrait videos at night. By preventing overexposure in bright regions and preserving the most amount of detail in dark parts, both characteristics may considerably improve image quality and colour expression in photos.
Both the Reno8 Pro 5G and Reno8 5G come equipped with improved Dual Sony Flagship Sensors, the IMX709 for the front camera and the IMX766 for the back camera, to significantly enhance the photography experience in low-light conditions.
When compared to conventional RGGB sensors, the Sony IMX709‘s next-generation RGBW 32MP camera sensor ensures a 60% increase in light intake and a 35% improvement in noise reduction. Each selfie, regardless of whether it is taken in low light or backlight, will seem dynamically brilliant and crisp thanks to OPPO’s self-developed Quadra Binning algorithm. The IMX709 sensor with DOL-HDR technology enable the front camera of the Reno8 Pro to quickly and simply take high-quality, professional-looking selfies in any situation.
Additionally, the front camera on the IMX709 now supports AutoFocus, enabling 2x zoom while capturing selfies. With a minimum focus distance of 15 cm, the front camera of the Reno8 Pro can now take extremely close-up pictures, providing amazing detail in selfies.
The Reno8 Series 5G’s rear camera has a Sony IMX766 sensor, which thanks to its huge 1/1.56-inch sensor size and features like All Pixel Omni-Directional PDAF and DOL-HDR offers an improved portrait experience.
With OPPO’s innovative capabilities and leadership in imaging, the Reno8 Series 5G could be just one of many firsts for the brand in terms of industry-leading smartphones.
For more information on OPPO Reno8 Series 5G, please visit https://bit.ly/3vkSpSj