- The new Free Fire logo gives players and fans a preview of what to expect during its brand refresh in July.
- Free Fire’s dynamic new look will excite its global community and give them a game they can continue to resonate and grow with over time.
Garena has announced the new logo for Free Fire, ahead of its official brand refresh in July. The new Free Fire logo will preserve important aspects recognisable to fans and players, such as the famous Free Fire knife, while also evoking a more modern and dynamic style that matches the excitement of Free Fire’s developing worldwide community.
Refreshed logo inspired by Free Fire community
The new logo represents and reinforces the game’s distinct Battle in Style identity, mirroring the stylish, young, and free-spirited nature of players and fans, and builds on Free Fire’s first-ever global brand campaign last year.
“Our global community has always been the driving force behind every change we bring to Free Fire. Through this brand refresh, we hope to create a signature art style unique to Free Fire, enabling them to enjoy a more immersive and inclusive in-game experience,” Harold Teo, Producer of Free Fire, Garena, remarked. “The new logo is just one part of Free Fire’s new look and we can’t wait to share more exciting updates in the coming weeks.”
More stylistic changes in store
Other visual aspect changes will be brought out over the following weeks, so players and fans can expect a lot more. These are some of them:
- A new font family “Garena Free Fire”, a.ka. “GFF”, co-created by famed type designer, Akira Kobayshi.
- A brand new set of brand graphics inspired by the new Free Fire logo and in-game UI, set to add more realism and intensity to gameplay.
Stay tuned to Free Fire’s social media channels for the latest updates.
Free Fire can be downloaded on both the Apple iOS App and Google Play store.