- In conjunction with the launch of the new models, LG partners up with WonderBrew Kombucha to launch a contest, where consumers stand a chance to walk away with a brand-new LG InstaView Door-in-Door™ Refrigerator!
LG Electronics Malaysia (LG) is about to make life in Malaysian kitchens easier than before with the launch of two (2) new LG InstaView Door-in-Door™ Refrigerator models, both of which feature upgraded features and design innovations for improved user convenience. The sleek refrigerators have a larger glass panel for its InstaView Door-in-Door™ system, which allow consumers to see 23% more inside the refrigerator, and UVnano™ technology in the built-in water dispenser for better hygiene.
LG InstaView Door-in-Door™ refrigerators, which have been praised by customers all over the world for their ability to improve user convenience, have been refined even further in the 2022 models. With only two quick knocks on the transparent glass, LG InstaView illuminates the refrigerator’s inside, while the Door-in-Door™ feature reduces interior cold air loss by providing a convenient space to keep frequently accessed items handy.
The new design complements the seamless InstaView Door-in-Door™ refrigerator’s flat stainless steel design and elegant aesthetic with a more immersive tinted glass panel in the 2022 refrigerators. The InstaView glass is 23 percent larger than previous models, making it easier than ever to see what’s inside a refrigerator.
LG’s new InstaView refrigerators now feature LG’s UVnano™ technology, which uses the power of light to effortlessly and effectively maintain a hygienic and germ-free water dispenser tap. UVnano™ was first introduced in 2017 on the company’s most premium water dispenser products and removes up to 99.99 percent of bacteria on the refrigerator’s dispenser tap once every hour. For additional peace of mind, users can also activate the UVnano™ feature with the press of a button.
“Our core value has always been helping our consumers to lead a good life through our products. With the introduction of the 2022 models of LG InstaView Door-in-Door™ Refrigerators, we want our consumers to enjoy farm fresh tasting food for a longer period of time,” said Justin Choi, Managing Director of LG Electronics Malaysia. “Further reinforcing our Healthy Home Solutions notion, this is where we take the opportunity to provide consumers with innovations that enables consumers to live a healthier life through our range of products.”
The latest models of LG InstaView refrigerators, which received Best of Innovation at the CES 2021 Innovation Awards, allow consumers to live smarter thanks to LG ThinQ. With the most extensive range of Wi-Fi enabled appliances today, consumers can control, manage and diagnose appliances using only their smartphones.
LG’s proven freshness-enhancing systems, Hygiene FRESH+™ and DoorCooling+™, are included in every new InstaView product in the lineup. The intelligent air filter can not only remove 99.999 % of bacteria from the refrigerator, but it can also reduce bad odours. Simultaneously, DoorCooling+ delivers powerful airflow from a strategically placed vent to evenly chill the entire refrigerator compartment.
The new models also comes with Inverter Linear Compressor, which provides up to 32 % in energy savings, top-rate durability and optimal temperature control to keep foods fresher longer.
The new models are listed in the below table:
| Model | Capacity | MSRP (RM) |
| GC-X257CQES | 635L | 15,999 |
| GC-X257CSES | 635L | 11,499 |
LG is teaming up with WonderBrew Kombucha, a Malaysian brand founded by Malaysians for Malaysians, to launch a contest in conjunction with the launch of the new models, where consumers may win amazing prizes!
From 20 April to 20 May, consumers can visit http://lg-instaview-guess-it.com/ and guess the number of WonderBrew bottles that will be placed in the new LG InstaView Door-in-Door™ Refrigerator by following a few simple steps.
- Go to the microsite http://lg-instaview-guess-it.com/
- Knock twice on the glass panel to guess how many bottles can be fitted in the entire fridge and submit the answer.
- Fill in the participation form to redeem one (1) free drink.
- Complete the sentence of the reason you would like to get an LG InstaView.
- Click on the ‘submit’ button and stay tuned LG Facebook Page or Instagram account for the winner announcement.
Better hurry because the first 2,000 participants will receive one (1) COMPLIMENTARY bottle of WonderBrew Kombucha drink.
Winners from this contest stand to win:
- Grand Prize: LG InstaView Door-in-Door™ Refrigerators (Model: GC-X257CQES) worth RM15,999 x 1 unit
- First Prize: LG TONE Free (Model: HBS-FN6) worth RM799 x 9 units
- Second Prize: WonderBrew Rookie Pack worth RM70 x 100 sets
For those who have been eyeing to get a new refrigerator, here’s your chance!