- Baju Kurung searched close to 3.3 million times during Ramadan 2021
With recent lockdowns changing the way we purchase, Shopee’s Ramadan month data demonstrates that Malaysians have gotten more intuitive when it comes to online shopping between 2019 and 2021.
Shopee has seen a rise in searches for items across all categories on the platform during the Ramadan month in the last three years, due to technological advancements and how Ramadan shopping has become much more digital.
During the Ramadan season of 2021, the keyword Baju Kurung was searched over 3.3 million times. In comparison to the same period in 2020, this was a 433% raise. The keyword got popular by 265% during the Ramadan month of 2020, compared to the same period the previous year.
The keyword foundation was searched more than 90,000 times on Shopee in the health and beauty area, a huge rise over the 28,000 times it was searched in 2019. The number of times a keyword was searched increased to over 197,000 in 2021. This demonstrates that many people who observe Ramadan continue to buy products that help them look their best during Raya family photo sessions.
Meanwhile, the search for Kuih Raya increased to 253,603 times during Ramadan last year from 58,331 times in 2020 as Kuih Raya is one of the must-haves in the household of Malaysians who celebrate the occasion and hand out as gifts to their family and friends.
Vehicle accessories such as helmets, engine oil, wipers, oil filter, and car wax were also popular online. For instance, during Ramadan 2020, the phrase wiper was searched 8,365 times because hardware and spare part stores were only allowed to open for a limited number of hours due to the Movement Control Order (MCO). It was searched over 27,000 times throughout Ramadan last year.
Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said that the lockdowns had trained Malaysians to be accustomed to e-commerce and that Shopee has now become the go-to platform to get their Ramadan essentials which were previously purchased offline.
“Take for instance there was a surge in sales for ketupat palas, BB Cream and concealers during Ramadan 2021. These are popular items which users used to purchase them offline. However, last year, these became the most sold items online within their product categories.”
On the top-3 selling products from every category for the past three years, Shopee has released the following:
| Categories | Top 3 most sold items during Ramadan 2021 | Top 3 most sold items during Ramadan 2020 | Top 3 most sold items during Ramadan 2019 |
| Grocery and Pets | Laundry detergent | Laundry detergent | Sampul Raya (Raya packets in English |
| Sampul Raya (Raya packets in English) | Keropok/Kerepek | Cheese powder | |
| Ketupat Palas | Sampul Raya (Raya packets in English) | Raya cake gift set | |
| Home & Living | Container | Storage box | Storage box |
| Pillow | Container | Reusable straw | |
| Cloth | Mosquito coil | Baking tools | |
| Home Appliances | Food processor | Food processor | Portable juicer |
| Air fryer | Portable juicer | Food processor | |
| Portable juicer | Rice Cooker | Rice cooker | |
| Health & Beauty | Facial Mask | Facial Mask | Facial Mask |
| BB Cream and liquid foundation | Shampoo | Shampoo | |
| Concealer | Eyebrow products | Eyebrow products | |
| Muslim Fashion | Baju Kurung | Hijab | Baju Melayu |
| Kain Pelikat | Baju Melayu | Telekung | |
| Baju Melayu | Women’s Blouse | Hijab | |
| Muslim Accessories | Brooch | Sejadah | Tasbih |
| Sejadah | Tasbih | Brooch | |
| Hijab Tag | Brooch | Sejadah | |
| Automotive | Tire Valve | Sports Rim | Tire Touch Up Paint Marker Pen |
| Tire Touch Up Paint Marker Pen | Tire Touch Up Paint Marker Pen | Wheel Hub Centre Cover | |
| Wheel Nut | Sports Rim Wheel Cap | Wheel Nut |
With Ramadan approaching, Malaysians can shop for their Ramadan needs during the Ramadan With Shopee campaign, which runs from 4 to 18 April 2022. Shopee users can expect free shipping with a minimum order of RM5, RM10 Ramadan deals, and a chance to win a Vespa Sprint S 150 with the Weekly Motorcycle Giveaway during the campaign.
Users will be greeted by Dato’ Sri Siti Nurhaliza, Malaysia’s Queen of Pop, as the e-commerce platform’s local ambassador during the Ramadan With Shopee campaign as they prepared to welcome the Ramadan month. Dato’ Sri Siti Nurhaliza’s beauty brand, SimplySiti, will be surprising users with the introduction of a new cosmetic range on its Shopee Mall official store, adding more cheer to the festive season. Get the necessities to glam up with SimplySiti for the upcoming Raya holiday season at https://shopee.com.my/simplysiti.
You can also get your Ramadan needs from brands on Shopee Mall such as Akemi, Celovis, Dessini, Dr. Cardin, Enfagrow, Gaabor, Garnier, Grafen, Honor, Infinix, Kiehl’s, Kitchenz, Levi’s, Logitech, Maserati, McDonald’s, Mydin, MY Mentholatum, OPPO, Perfect Diary, PinkFlash, Polo Hill, Skechers, Tefal, and Vinda or search for whatever you need at https://shopee.com.my/m/ramadan-sale.