SAMSUNG Introduces Bespoke Refrigerator Line-up in Malaysia

Samsung Malaysia Electronics is delighted to introduce its latest line of Bespoke refrigerators to Malaysian users. The new range provides its users with a unique blend of modular refrigerator options that can be customised to suit a user’s aesthetic preferences.

“We are thrilled to bring in this key element of Samsung’s Bespoke home appliance range to Malaysia, which will be the first of many more to come,” said Edward Han, President of Samsung Malaysia Electronics.  “A fridge is central to a kitchen, and that’s why the new Bespoke will be perfect for those who are looking to personalize every aspect of their homes. Allowing you to personalize your fridge’s modules to suit your needs, Bespoke epitomizes Samsung’s commitment to offering products that cater to consumers’ evolving lifestyles. We believe that the Bespoke refrigerator’s lifestyle-centric philosophy will resonate well with our Malaysian consumers.”

Combine and configure your fridge space

Consumers are drawn to the Bespoke fridge for its modularity. This concept allows you to create your ideal refrigerator space by combining multiple Bespoke unit modules. Consumers in Malaysia can choose from a 1-Door Flex or Bottom Mount Freezer, or combine to suit your ever-evolving lifestyle and storage needs. The refrigerator can be installed as either a counter-depth or a kitchen-fit style by aligning with your existing kitchen cabinets, adding to the bespoke factor.

Bespoke is available in over 20 unique colours and seven different finishes around the world, offering consumers plenty of options. With custom coloured fridge panels and a varied choice of finishes, consumers will be able to match this appliance to their kitchen’s colour palette. Consumers in Malaysia will be able to select from pre-selected fixed-panel models of the Bottom Mount Freezer in Glam White & Glam Navy and Glam White & Glam Pink, as well as the 1-Door Flex in Glam White and Glam Pink, for the time being.

Aesthetics aside, the Bespoke refrigerator also offers Samsung’s trademark large capacity, convenience, and powerful cooling performance. The Power Cool and Power Freeze feature provide a fast blast of cold or freezing air at the push of a button, while All-Around Cooling monitors the temperature to guarantee that food is kept at the right temperature and fresher for longer. A Metal Cooling plate in the rear wall prevents the loss of cool air when the door is open, and quickly restores any heat loss when it’s shut.

In the freezer section, No Frost technology enhances air circulation to maintain a constant temperature in every corner of the refrigerator, preventing frost and ice build-up. It also reaches the target temperature much faster, increases the cooling system’s durability, and avoids wasting power on defrosting.

A hidden display panel enhances the minimalist design of the front, so it blends into modern kitchens. The control panel is discreetly located inside, but easily accessible by opening the door, as the controls are at eye level and within arm’s reach. LED lighting provides brighter illumination while saving energy when you open the fridge. Samsung’s unique Digital Inverter Compressor adjusts its speed in response to cooling demand, ensuring greater energy efficiency and durability with a continually optimized performance level. Besides that, it’s much quieter and uses up to 50% less power, and it comes with a 10-year warranty.

Availability

Samsung’s Bespoke refrigerators are now available for purchase at all Samsung authorized outlets and e-stores from today onwards. Check out the retail recommended price below:

For more information on Samsung’s Bespoke refrigerator line-up, please visit: https://www.samsung.com/my/refrigerators/bespoke-refrigerator/