POCO, a popular technology brand among the world’s young techies, today announced the global launch of POCO X4 Pro 5G and POCO M4 Pro during MWC (Mobile World Congress) Barcelona 2022, the world’s most influential exhibition for the mobile industry. With renewed focus and energy, MWC Barcelona 2022 will set the tone for the upcoming year with a comprehensive overview of the latest innovations. This is the company’s first official showcase at MWC under its POCO brand
POCO X4 Pro 5G is the brand’s latest smartphone that packs a flagship-level experience, but at a value for young tech enthusiasts that demand a device that can handle heavy everyday use. With cutting-edge features such as a 120Hz AMOLED display, 108MP camera, Snapdragon® 5G processor, and 67W turbo charging, POCO X4 Pro 5G delivers all-around high-end performance for day-to-day use, gaming and budding professional photography alike. For those seeking an ultimate entertainment experience on the go, look no further than POCO M4 Pro, which packs a 90Hz AMOLED display combined with dual speakers, a 64MP high-resolution main camera, powered by a high-performance MediaTek Helio G96, and of course 33W Pro fast charging.
“This unveiling is a key milestone for our brand. At POCO, we strive to surpass customers’
expectations and go above and beyond to provide the best experience at an affordable price,” said Kevin Qiu, head of POCO Global.
“With POCO X4 Pro 5G, we definitely set the industry standard for this segment, and with these prominent flagship-level features, we truly take the user experience to the next level. For consumers looking for a superior and fun entertainment experience at an unbeatable price, POCO M4 Pro is a highly competitive option,” he continued.
POCO X4 Pro 5G: Ace your day-to-day use with an all-around flagship-level experience
POCO X4 Pro 5G’s large 6.67″ AMOLED DotDisplay screen not only catches the eye but also operates at a 120Hz refresh rate, offering smooth and immersive true-to-life visual experience.
This is the first time that POCO employs AMOLED for X-series. That, on top of the 360Hz touch sampling rate, means the smartphone responds to every movement in no time. Every scroll, swipe, or drag on screen offers less lag. And every color is vibrant and larger-than-life, thanks to DCI-P3 wide color gamut. The AMOLED display featuring 2400 x 1080 FHD+ resolution can automatically adjust its brightness to match its surroundings. In addition, with a SGS Eye Care Certification to boot, POCO X4 Pro 5G’s screen is softer on its users’ eyes during long gaming sessions.
POCO X4 Pro 5G has a powerful 108MP sensor at the helm of its camera array. It measures in at a massive 1/1.52″ making it one of the world’s highest resolution sensors available, which is the first time used on POCO. Paired with the sensor’s 9-in-1 binning technology, the sensor captures more light for improved clarity and brings out the most from every shot.
The device is also accompanied by an 8MP ultra-wide lens and a 2MP micro camera on the rear, while a 16MP sensor sits on the front. Whether on the hunt for the best shots while on top of snow-capped mountains, in the heart of downtown, or in the mood for a spontaneous selfie, POCO X4 Pro 5G captures every scene precisely and clearly. It comes with a range of features such as a panoramic selfie option to make sure everyone stays in the shot, no matter how big the gathering. It also offers slow motion, dual-video, time-lapse video, super macro, movie filters and kaleidoscope to breathe life and a dash of excitement to any footage that’ll be sure to be attention grabbing.
Under the hood is a Snapdragon® 695 5G processor built on 6nm production technology, bringing flagship-level speed and efficiency. The octa-core CPU is headed up by two Arm Cortex-A78 performance cores that can reach speeds up to 2.2GHz. In addition to 8GB of RAM, POCO X4 Pro 5G offers an extra 3GB transformed from the 256GB of ROM thanks to Dynamic RAM Expansion Technology, making it ideal for lag-free mobile gaming and providing a smooth, 5G-ready user experience.
And with a whopping 5,000mAh battery, users can scroll, browse, and game all day and night with more than 15 hours video playback, 25 hours of reading, 191 hours of music playing back to back. When the device finally is running low on juice, users can get back to the action in no time. Thanks to 67W turbo charging, POCO X4 Pro 5G can charge 70% in just 22 minutes — a mere coffee break — and can be fully charged in only 41 minutes. In addition, POCO X4 Pro 5G delivers an immersive entertainment experience by offering dual speakers for loud and clear stereo sound, and a Z-axis linear motor for stronger vibrations with a crisper and more accurate feedback while gaming. The smartphone also supports the all-new MIUI 13, with new features and performance improvements to optimize the user experience.
POCO M4 Pro: Offering ultimate entertainment experiences at an unbeatable price
POCO M4 Pro is an entertainment powerhouse that combines unbeatable value for money, quality, and performance. Its 6.43-inch screen uses AMOLED DotDisplay for the first time in any POCO M series, and has a 90Hz refresh rate and 180Hz touch sampling rate, offering a high sensitivity to every interaction with the device.
The DCI-P3 wide gamut brings every color to life, and the display has a brightness rating of up to 1,000 nits. It can automatically adjust its brightness according to its surroundings for uninterrupted entertainment, and is certificated by SGS for both “Eye Care Display” and
Seamless Display,” for long-haul viewing sessions. Reading Mode 3.0 allows users to switch to a warmer color temperature to reduce eye strain, especially at night. Users can also add a paper texture to the text background for a more authentic experience. All of this runs at 2400 x 1800 FHD+ resolution, which means users can enjoy smooth use for everything from catching up with the latest vlogs to endless social media scrolling, all the while enjoying a sharp, vivid, and colorful visual experience.
The triple camera setup with a 64MP high-resolution main camera takes sharp, clear, and detailed photos, and is the first of its kind to debut in the M-series. Rounding out the triple set up is an 8MP ultra-wide camera for bringing the bigger moments into perspective thanks to a wider, 118° angle. While the 2MP macro lens can get up close and personal to capture spectacular shots of the micro world we rarely have the chance to see in detail. The triple camera also comes with features that empower users to capture any and every moment of their day in vivid detail including slow motion video, time-lapse video, and night mode. Of course, if selfies are a modus operandi for their social media content, the 16MP front camera more than lives up to the challenge of keeping its users looking their best.
POCO M4 Pro weighs in at just 179.5g and is 8.09mm thick, making it the lightest POCO smartphone to date. But the lighter body doesn’t mean sacrificing versatility. Rather, it’s equipped with a behemoth 5,000mAh battery that can last more than two days. Besides, POCO M4 Pro’s 33W Pro fast charging fully recharges itself in only an hour, just enough time for a bite to eat.
Fortunately, if time is of the essence, charge POCO M4 Pro for only 10 minutes, which amounts to a substantial two hours of video playback.
Under the hood, POCO M4 Pro carries the MediaTek Helio G96, a high-performance chipset that can handle anything a user might throw at them. While a lightning-fast 2.05GHz octa-core CPU and ARM Mali-G57 MC2 GPU gives POCO M4 Pro all the power it needs to give users the ultimate entertainment experience. But for added measure to ensure that it operates at peak performance, LiquidCool Technology 1.0 Plus is designed to keep moderate temperature, no matter how long and how frequently POCO M4 Pro is used.
If the 8GB of RAM isn’t enough, Dynamic RAM Expansion Technology enables the transfer of an extra 3GB from the 256GB of ROM. Storage can be expanded to up to 1TB, meaning it’s capable of storing a personal library of up to 500 videos, 250,000 songs, and 500,000 photos.
POCO M4 Pro also comes with dual speakers for immersive sound experience, a Z-axis linear motor for responsive haptic feedback, and the all-new MIUI 13 for a stable and engaging user experience.
True to their nature as an all-around ace and an entertainment hub, POCO is adding one more service to its list of inaugural features for the latest devices. YouTube’s subscription service, YouTube Premium, will come pre-installed on both POCO X4 Pro 5G and POCO M4 Pro – a first for any POCO phone. To sweeten the deal, customers can enjoy YouTube Premium for up to two months free. That means two months of ad-free, offline viewing, and uninterrupted access to video and music content across the Youtube platform.
POCO X4 Pro 5G will come in three colors, Laser Black, Laser Blue, and POCO Yellow. It will also
be available in two variants, exclusively on Shopee:
6GB + 128GB: RM 1,199
8GB + 256GB: RM 1,499
The POCO M4 Pro will also come in three colors, Power Black, Cool Blue, and POCO Yellow. It
will also be available in two variants, exclusively on Lazada:
6GB + 128GB: RM 899
8GB + 256GB: RM 1,099
**Early bird sale on 3rd March on the e-commerce platforms mentioned above:
POCO X4 Pro 5G: 6GB + 128GB variant at RM 1,099 and 8GB + 256GB variant at RM 1,249
The POCO M4 Pro: 6GB + 128GB variant at RM 799 and 8GB + 256GB variant at RM 949