Xiaomi, one of the world’s leading technology brands, today announced partnership with Swarovski in Malaysia. Themed ‘Discover Lite with Swarovski’, the partnership aims to bring “Style Meets Technology” synergy to the like-minded through a limited edition offering of Xiaomi 11 Lite 5G NE. In this offering, an iconic Swarovski pendant will be included with selected Xiaomi 11 Lite 5G NE variants and will be available across five countries in Southeast Asia.
This exclusive collaboration sees Xiaomi creating a limited edition design box with Swarovski, crossing the boundaries between styles and technology and reaching out more than the tech savvy. This bold attempt explores the new opportunities for Xiaomi, especially in the lifestyle and fashion community, bringing the style meets technology synergy to everyone
When Style Meets Technology
Partnering for the first time, the collaboration between Xiaomi and Swarovski rides on the same vision of creating the best version of ourselves by ‘Owning Your Style’. It’s an expression of ourselves for who we want to be and how we want to live our lives in the way we want. Over time, smartphones have evolved to be more than just a communication or entertainment device, it has now become an everyday accessory that complements our everyday style.
“At Xiaomi, we believe that everyone has their own unique style. Collaborating with Swarovski is one of our bold moves to push the concept of ‘Style Meets Technology’. We hope that through this partnership Xiaomi fans will be able to discover and own their style, complementing our lightest and slimmest 5G smartphone yet – the Xiaomi 11 Lite 5G NE,” said KM Leong, General Manager of Southeast Asia, Xiaomi International.
Setting a new benchmark in the industry, Xiaomi works relentlessly to create new and unique offerings for all Xiaomi users – reflected deeply in Xiaomi 11 Lite 5G NE. It is an innovative device combining flagship features with outstanding design. It is Xiaomi’s lightest and slimmest 5G smartphone to date, measuring a mere 6.81mm and 158g. Its feather light, sleek, and elegant design is aligned with Swarovski’s passion and craftsmanship philosophy.
The Limited Edition Shines Your Style
Today’s ever-changing styles allow Xiaomi to introduce four stunning colors – with Truffle Black, Bubblegum Blue, Peach Pink and the signature Snowflake White. Xiaomi integrates this inspiration into creating an exclusive limited edition box design with Swarovski. The limited edition box embodies the spirit of both brands – combining fashion styles and technology effortlessly as one.
“When unboxing, users will find a surprise with the state-of-the-art Xiaomi 11 Lite 5G NE paired with Swarovski’s signature swan necklace. Beautifully embellished with a gradation of blue crystals, Swarovski’s necklace will add elegance and sophistication to any look, night, or day. Both Swarovski and Xiaomi are dedicated to creating a wondrous world of craftsmanship at the forefront of the latest fashion trends. Our partnership aims to bring a ‘Style Meets Technology’ collaboration for all customers,” said Lars Schmidt, Swarovski Managing Director of Southeast Asia and India.
More than Owning Your Style
The Xiaomi 11 Lite 5G NE is more than just style. It comes with everything you need out of a smartphone. Unveiling a sleek yet elegant aesthetic, it packs all the perks of a flagship smartphone into an ultra-thin and lightweight body, measuring a mere 6.81mm and 158g. The design is further accentuated by a razor-thin 1.88mm on both top and side bezels. This time round, Xiaomi introduced a new color – Snowflake White, matte and frosted white similar to freshly fallen snow, perfectly matching the elegance of Swarovski.
Thanks to the 6.55″ AMOLED Dot Display, 10-bit TrueColor support and Dolby Vision®, Xiaomi 11 Lite 5G NE offers truly stunning ultra-vivid picture quality with vibrant colors, incredible brightness, contrast and amazing detail. Continuing the camera legacy of the Xiaomi 11 Family, Xiaomi 11 Lite 5G NE delivers best-in-class shooting with a 64MP main camera, an 8MP ultra-wide angle camera, and a 5MP telemacro camera, and comes bundled with a toolbox of AI-powered features including one-click AI cinema, cinematic video filters, and a new Vlog mode.
Featuring Qualcomm® Snapdragon™ 778G 5G Mobile Platform, Xiaomi 11 Lite 5G NE leverages the power of 5G to elevate your daily experiences. With ultra-fast connection at your fingertips, you can stream HD videos or resource-heavy games without lag, and enjoy crystal-clear video calls. The device is also equipped with a 4,250mAh battery and 33W fast charging that powers up in no time.
Pricing and Availability
From November 11, the ‘Discover Lite with Swarovski’ premium gift sets will be available exclusively at Authorised Xiaomi stores in Malaysia, and are priced at RM 1,399 for the 8GB+128GB version and RM 1,599 for the 8GB+256GB version of the Xiaomi 11 Lite 5G NE respectively. Those keen to purchase can select their ideal color variant of the device and are advised to hurry as stocks are limited, sold on a first-come, first-serve basis.
Visit https://www.mi.com/my/service/wheretobuy/ to locate a Xiaomi store near you.
Follow Xiaomi Malaysia’s official Facebook or Instagram pages for more updates and exciting news. For more information on the Swarovski’s limited time offer, local pricings and participating variants in Malaysia, please refer to the local announcements.