Smarter, faster, and more efficient – redefining everyday laundry for Malaysian homes
Haier Malaysia launched its latest X Series Washing Machines, a next-generation lineup designed to simplify laundry through intelligent automation, efficient performance, and elegant design. The new range comprising the X5, X7, and flagship X9 combines AI Wash and Essence Wash technologies to deliver powerful cleaning while saving time, water, and energy.
The AI Wash system intelligently detects fabric types and water absorption levels to optimise wash settings for every load. Meanwhile, Essence Wash, Haier’s proprietary premix and microbubble technology, ensures detergent is evenly dissolved and deeply cleanses fabrics. A full cycle takes just 39 minutes, about 37% faster than conventional washing programs.
For added hygiene, Ultra Fresh Air automatically dries the drum and prevents moisture build-up, keeping clothes fresher without additional user input. The new Color AI full-touch LCD interface enhances usability and adds a sleek, modern aesthetic that complements any home interior.
“2025 has been a strong year for our washing machine segment, and we expect up to 30% year-on-year growth by year-end,” said Fan Jing, Managing Director of Haier Malaysia. “The X Series embodies our ‘More Creation, More Possibilities’ philosophy — blending innovation with practicality to deliver technology that simplifies daily life while reducing environmental impact.”
Available for pre-order starting at RM2,249, the Haier X Series marks another step in Haier’s commitment to premium, sustainable, and user-centric home appliances.
For more information, visit www.haier.com/my or follow Haier Malaysia on Facebook, Instagram, and TikTok.