Recognized for global AI leadership and customer-centric innovation
Samsung Electronics has once again been recognized as one of the world’s most valuable brands by Interbrand, securing the 5th position globally for the sixth consecutive year. With a brand value of USD 90.5 billion, Samsung remains the only Asian company consistently ranked among the top five since 2020.
According to Interbrand, Samsung’s strong performance was driven by:
- Strengthened AI competitiveness across business divisions
- Unified customer experiences through seamless product integration
- Increased investment in AI-related semiconductors
- Commitment to a customer-centric brand strategy
“Through AI innovation and open collaboration, Samsung continues to make AI accessible to more people,” said Won-Jin Lee, President and Head of the Global Marketing Office at Samsung Electronics. “We will keep focusing on delivering meaningful value to our customers in areas such as health, safety, and connectivity, helping Samsung grow into an even more trusted global brand.”
Advancing AI for All
Guided by its vision of “Innovation for All,” Samsung is accelerating the global adoption of AI across multiple product lines.
In mobile, the company continues to expand Galaxy AI, aiming to reach 400 million devices by the end of 2025—furthering its mission to democratize mobile AI.
In consumer electronics, Samsung enhances product intelligence through innovations like Vision AI and Bespoke AI, offering personalized and energy-efficient experiences via SmartThings connectivity.
In semiconductors, Samsung is meeting rising AI demands with a comprehensive portfolio spanning cloud, on-device, and physical AI, including advanced solutions like HBM, DDR5, LPDDR5X, and GDDR7.
Through open collaboration with partners and robust data protection via Samsung Knox, the company continues to strengthen trust and accessibility for users worldwide.
Divisional Highlights
Mobile:
- Leading the mobile AI era with Galaxy AI
- Expanding foldable leadership with Galaxy Z Fold7 and Z Flip7
- Enhancing user trust through privacy and security innovation
- Expanding digital health services via Samsung Health and wearables
Networks:
- Advancing AI-powered vRAN and Open RAN technologies
- Supporting enhanced 5G use cases including gaming and streaming
- Driving 6G standardization and sustainability in network solutions
Visual Display:
- Maintaining global leadership in TVs, soundbars, and monitors
- Introducing Vision AI for a smarter, more personalized viewing experience
- Expanding partnerships for TV Plus, entertainment, and gaming
Digital Appliances:
- Leading in AI-powered, energy-efficient appliances under Bespoke AI
- Offering seamless home integration through SmartThings
- Continuing product innovation across key appliance categories
Semiconductors:
- Strengthening leadership across AI, mobile, and automotive markets
- Expanding innovation in memory and storage solutions
- Driving the future of computing through strategic investment and collaboration
Interbrand’s Best Global Brands list evaluates companies based on financial performance, brand influence on customer purchase decisions, and brand competitiveness — factors such as differentiation, trust, empathy, and consistency. The annual ranking remains one of the world’s most credible benchmarks of brand value.
For more information, visit: https://news.samsung.com/my/