Immersive sound, customizable lighting, and extended playtime for every occasion
Samsung introduced its latest portable audio innovation, the Samsung Sound Tower (ST50F and ST40F models), designed to elevate gatherings with powerful sound, striking design, and dynamic lighting. Built to thrive both indoors and outdoors, the new Sound Tower series redefines portable party audio with advanced acoustic performance, customizable visuals, and extended battery life.
Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics, said:
“The new Sound Tower sets a new benchmark for portable entertainment. With upgraded audio, mood-enhancing lighting effects, and a versatile design, it embodies Samsung’s mission to deliver audio solutions that complement the diverse lifestyles of today’s consumers.”
Powerful, Tailored Audio
Delivering up to 240W of immersive sound, the Sound Tower features Samsung’s Waveguide technology with dual dome tweeters for crisp highs and dual woofers for deep bass. Users can customize their listening experience with bass modes — Deep, Punchy, or Gentle — and four sound presets: Standard, Wide, Stadium, and Outdoor.
Designed for uninterrupted enjoyment, the ST50F offers up to 18 hours of playtime, while the ST40F delivers up to 12 hours. Both come with a replaceable battery and IPX4 water resistance, ensuring reliability even in outdoor settings. With Auracast™ Group Play and True Wireless Stereo (TWS), multiple units can be synced for an even more expansive soundstage.
Party Lights + A Visual Experience to Match

The Party Lights + system turns any event into a light show, with six dynamic patterns and five preset moods. Controlled via the Samsung Sound Tower App, the LEDs react in real-time to music beats, creating a 360° immersive effect. Lighting zones include racetrack-style Track Lights, glowing Ring Lights around tweeters, perimeter Line Lights, base-level Crystal Lights, and a practical Handle Light that doubles as device support.
Built-in DJ Booth and Karaoke modes, plus a guitar input, transform the Sound Tower into a stage-ready entertainment hub.
Portable, Durable, and Designed to Impress
The Sound Tower’s bold, geometric build combines function and style with Samsung’s Grip & Roll design for easy mobility. The ST50F model includes wheels and a telescopic handle, while the ST40F features an integrated handle for compact portability.
Model Highlights
- ST50F: 240W output, dual 6.5” woofers, dual 25mm tweeters, 18-hour battery, IPX4, telescopic handle + wheels
- ST40F: 160W output, dual 5.25” woofers, dual 20mm tweeters, 12-hour battery, IPX4, integrated handle
Availability
The new Samsung Sound Tower series will be available in Malaysia starting October 2025.
For more information, visit: Samsung Malaysia
