Infinix today announced the worldwide debut of the HOT 30 series, which includes the HOT 30 and HOT 30i models. The CPU, screen, rapid charging, and video functions of the series have all been significantly improved. Infinix has customised its series for an intense gaming experience, improving both software and hardware aspects in cooperation with Free Fire, one of the most popular mobile games globally.

The collaboration between Infinix and Free Fire improves gaming enjoyment by delivering an exciting as well as competitive gaming experience to a youthful and stylish audience. Both sides will conduct several activities to promote the spirit of “BOOYAH NOW,” including a TikTok competition that will encourage users to share their in-game moments and inspire ingenuity.

“Infinix understands the needs of the younger generation and prioritizes the combination of product performance with in-depth game entertainment in its HOT series, which resonates with young consumers globally. This aligns well with Free Fire’s global pool of players. The partnership between Infinix and Free Fire goes beyond product innovation to cultivate an entertainment lifestyle for young people. Together, they aim to establish deeper connections with young people worldwide through innovative products and creative co-branding activities, encouraging them to ‘play together’ and experience the joy of competition brought by the new HOT 30 series,” Eric Zheng, HOT Series Product Director at Infinix

Taking Mobile Gaming to New Heights

The MediaTek Helio G88 eight-core CPU powering the HOT 30 is intended to provide an immersive gameplay experience. It provides smooth gaming thanks to two powerful ARM Cortex A75 processors and a highest frequency of 2.0GHz. Furthermore, Infinix’s proprietary memory extension technology can increase memory effectiveness from 8GB to 16GB, allowing for faster game launch and multitasking. The screen has a frame rate of 90Hz, a touch sampling rate of 270Hz, and DRE dark area improvement technology. It also has a maximum brightness of 600nit, enabling users to play with a clear view of the screen in direct sunshine.

Infinix’s cooperation with Free Fire highlights the HOT 30’s improved technology, which includes intelligent detecting load situations and staggered matching cooling strategies to stabilise the game under high picture quality and high frame rate conditions. The Co-branded HOT 30 has also experienced exclusive personalization, including wallpapers, icon icons, and sound effects to improve user experience. Furthermore, the phone has a unique AR self-portrait playing technique that uses both the rear and front cameras, enabling users to make fascinating self-portraits with Free Fire game characters for added fun.

The collaboration between Infinix and Free Fire extends beyond the phone’s system to include distinct customised products that provide additional benefits to players, such as customised phone cases, card badges, headwear, and decals. The HOT 30 is slender and light, with a glass-like texture that is silky to the touch. It also has a 33W super rapid charging and a 5000mAh battery for extended battery life, as well as a 50-megapixel camera with improved night scene effect and DTS dual speakers for surround dynamic sound.

The Infinix X Free Fire Creative Activities

Since 2017, Free Fire has been an extremely famous tactical and competitive smartphone battle royale game. The game remains one of the most popular in the world. The collaboration between Infinix and Free Fire ushers in a new era of development, with plans for combined marketing activities such as a TikTok Challenge in which players can submit game clips and compete for mobile phone rewards. Infinix and Free Fire will also host a Co-Lab theme gathering activity, in which users will be invited to make wallpapers for the HOT 30. More information about the activities will be available on the main Infinix social media platforms.

The HOT 30 series has a very reasonable price range, allowing young people all over the globe to experience a high-quality and low-cost gaming phone. It has a vibrant high-definition game screen and quick charging, making it an excellent choice for mobile players.

For more information about the Infinix HOT 30 series collaboration with Free Fire in Malaysia, stay tuned to Infinix Malaysia’s official website, Facebook page, Instagram page and TikTok channel.

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