LG Electronics Malaysia (LG) introduced the LG PuriCareTM Self-Service Tankless Water Purifier to its LG PuriCareTM Tankless Water Purifier line-up today. LG Electronics continues to cater to consumers’ ever-changing behaviour and needs through innovative products as the brand celebrates its third year in the Malaysian water purifier market.

As Malaysians travel deeper into the endemic, consumers are demanding hygiene and the convenience of having clean, purified water. With the economy and work life returning to normal, many people want as little disruption and inconvenience as possible in their schedules and plans.

Not to mention, visitors at home are still treated with caution. This has contributed to LG providing a one-of-a-kind service maintenance solution for their new Tankless Water Purifier line. LG’s revolutionary ‘tankless’ technology provides access to clean water that is free of microorganism growth and remains fresh regardless of temperature. The upgraded water purifier also has auto-sterilisation features, easy filter replacement, and filter subscription, giving a new spin on “Total Self-Service.” Furthermore, it is available in a stunning Navy Blue, among other colours, which is a first in the market for this colour variation.

The auto-sterilisation feature of the LG PuriCareTM Self-Service Tankless Water Purifier sterilises both the internal stainless-steel pipes and the outlet with hot water, removing 99.99% of germs. The system sterilises internal stainless-steel pipes once a week by default, but users can change this to as often as they want. And to think it’s all done with the push of a button. Its 4-Stage All Puri Filter System also removes 99.99% of norovirus and 9 types of heavy metals from water, including mercury, lead, arsenic, cadmium, iron, copper, aluminium, manganese, and zinc.

Furthermore, the new “Self-Service” features make a significant difference for consumers with busy schedules; the filter subscription service provides hassle-free filter replacement, allowing consumers to change the filter on their own, within their own schedule, without having to wait for customer care services. By twisting and pulling, the filter can be changed to a new one in seconds without the use of any tools. Not to mention that the subscription service sends out new filters every six months.

“The arrival of our advanced LG PuriCare™ Self-Service Tankless Water Purifier coincides with LG’s third-year presence in the Malaysian water purifier market. The LG PuriCare™ brand prioritises our customers’ needs of convenience and freedom when it comes to product servicing and we work towards that goal every day. With that, LG Electronics strives to consistently deliver innovation and cutting-edge technology to meet the demand and changing consumer behaviour through our groundbreaking products,” said Justin Choi, Managing Director LG Electronics Malaysia.

“The newly launched LG PuriCare™ Self-Service Tankless Water Purifier will undoubtedly respond to the demand with added convenience, accessibility and hygiene for consumers who are constantly on-the-go,” said Choi.

The LG PuriCareTM Self-Service Tankless Water Purifier also has a UV sterilisation feature, which automatically sterilises the inside of the water outlet once every hour or whenever the user chooses. The LG ThinQTM allows consumers to check the status of the water purifier and set the sterilisation schedule in real-time from any smartphone, at any time, while the Voice Guidance provides step-by-step instructions for high-temperature sterilisation, filter replacement, and function setting.

The LG PuriCare™ Self-Service Tankless Water Purifier comes in three colour variations: Navy Blue, Silver and White Starting today, consumers can equip their homes with the latest LG PuriCare™ Self-Service Tankless Water Purifier from RM3200 or RM60 per month for 7 years

For more information on the LG PuriCare™ Self-Service Tankless Water Purifier and other award-winning products by LG Electronics  please visit https://www.lg.com/my or follow their official Facebook page at  https://www.facebook.com/LGEMalaysia/.

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