• Through its second Battle In Style campaign, Free Free debuts its new appearance.
  • In conjunction with its brand refresh, Free Fire will establish FF Co-Lab, a new worldwide co-creation initiative.
  • Starting on 20 July, players may expect additional updates, activities, and rewards.

Following the recent unveiling of its new logo, Free Fire revealed a whole suite of new look and feel, a new co-creation platform, and the return of its Battle In Style campaign.

Free Fire’s new look

This July, Free Fire will provide players with an entirely new experience. Free Fire’s brand revamp will change its original user interface into a vivid and even more immersive universe for gamers all over the world, with a new logo, icons, font, and visuals. The aesthetic overhaul follows the Battle In Style concept, which was announced last year and gradually reflected in the numerous campaigns and changes that followed. The adjustments made today represent the game’s embodiment of Battle In Style, both at its heart and in its appearance, a spirit that can be seen among its players – lively, expressive, free-spirited, and proudly true to themselves. In this animation, you can see the essence of Battle In Style come to life.

Free Fire unveils a new chapter with its new brand look

Battle In Style with Free Fire

This July, gamers will also be asked to participate in the return of Free Fire’s Battle In Style campaign, which will feature Free Fire character Maxim as the protagonist. The film Battle In Style follows a typical shop assistant and his in-game avatar, Maxim, as they grow both within and outside of the game. The shop assistant, inspired by Free Fire’s brand renewal, defies his humdrum daily routine and releases his entire personality, bringing the spirit of the game to life. Free Fire believes that the film will motivate young people all across the world to “Don’t Hold Back, Battle In Style!”

Watch the backstory for this year’s Battle In Style campaign on YouTube.

FF Co-Lab: Free Fire co-creates with players, brands, and professionals around the world

The new global co-creation initiative Free Fire (FF) Co-Lab will be launched as part of Free Fire’s brand refresh. FF Co-Lab is a worldwide platform where gamers, industry professionals, and brands can collaborate with Free Fire to produce content. To kick off this movement, Free Fire collaborated with renowned type designer Akira Kobayashi on a new brand font, Garena Free Fire, which is exclusive to the mobile title and can be found in-game and beyond.

More information on FF Co-Lab will be released soon.

Changes, activities, and goodies: Plenty to look forward between 20 and 23 July

Along with the brand refresh, the game will gain new modes and features. On 20 July, Free Fire will bring a new buff system to the Lone Wolf and Clash Squad modes, which may be engaged as an extra challenge in custom room matches. Aside from the brand update, players may take part in a variety of activities and events to experience Free Fire’s evolution and Battle in Style.

Battle In Style activities and rewards to look out for from 20 July to 23 July.

  • Starting 20 July:
    – FF CO-LAB: Light Up The Map global contest
    Patch rewards: Weapon and Diamond Royale Vouchers
  • On 22 July:
    – Hop Hop web event
    – Special interface: Digital Disco Hair, Monster Truck Skin, and more!
  • On 23 July:
    – Login rewards: Soldier Pixel Grenade
    – Playtime reward: Great Conductor Emote
    – Battle in Style Royale: Themed katana, gloo wall and bundle

Stay tuned to Free Fire Malaysia’s official Facebook, Instagram, and YouTube.

Free Fire can be downloaded on both the Apple iOS App and Google Play store

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