LG stays ahead in providing consumers with state-of-the-art and innovative products for a better life they deserve

Leading electronics manufacturer LG Electronics (LG) Malaysia has recently been awarded the Bronze award for the Personal, Household & Outdoor Appliances category at the 2021 Putra Brand Awards. The Putra Brand Awards is the only brand awards in the country endorsed by Malaysia External Trade Development Corporation (MATRADE) and supported by the Malaysian Advertisers Association (MAA), the Media Specialists Association (MSA) and the Malaysian Digital Association (MDA).

Launched in 2010 by the Association of Accredited Advertising Agents Malaysia (4As) in association with the Malaysia’s Most Valuable Brands (MMVB), the Putra Brand Awards recognises brand building as an integral business investment, measured by consumer preference.

The winners of the Putra Brand Awards are determined through a consumer survey and research hosted by a global market research firm. LG was named one of the most-preferred Personal, Household & Outdoor Appliances brands in the market with Malaysian consumers as the judges of the Putra Brand Awards. Also known as the “People’s Choice Awards, LG’s win at the Putra Brand Awards is all the more rewarding as it showcases the company’s prominence and consumers’ preference in the industry.

“Our innovation drive stems from the desire to provide our consumers with the best of the best products. They deserve to live a better and easier life, despite the challenges posed by the pandemic. This is the why we continue to innovate more advanced and highly practical, yet efficient products for our consumers,” said Justin Choi, Managing Director of LG Electronics Malaysia.

The past year has been a challenging time for many and health, hygiene and home entertainment have become a priority in most households as people are still opting to stay home as much as they can. LG has rolled out various health- and hygiene-related products such as the LG Styler™, the LG PuriCare™ Wearable Air Purifier, Air Purifier and Water Purifier.

Additionally, LG’s line of washing machines and refrigerators have also included elements of health and hygiene – the LG InstaView Door-in-Door™ Refrigerators and LG Font Load Washer with AI Direct Drive™ (AI DD™) and Steam™ – to safeguard consumers’ health and hygiene.

As consumers are exploring innovative home entertainment products as their source of leisure at home, LG has also introduced a diverse line of cutting-edge products such as the LG OLED TVs and LG NanoCell TVs, among others. The LG OLED TVs, in particular, present revolutionary technologies that allow True Cinematic Experience when it comes to watching consumers’ favourite movies.

The LG OLED TVs also have been certified as low-blue light, flicker-free, and discomfort glare-free displays by international agencies TÜV Rheinland (TUV) and Underwriter Laboratories (UL). LG OLED TVs are the first panels from any kind of TV to receive the Eyesafe® certification developed by TUV-Eyesafe®.  Not to mention, the latest gaming features on the LG OLED TVs would sure to guarantee the ultimate gaming experience and setup for gamers.

“LG is committed to fulfilling its consumers’ needs. We are always looking to deliver a new, fresh experience for them through our advanced technologies. This award accorded to us by Putra Brand Awards is a testament to our team’s hard work and commitment. It also pushes us to move forward and continue to do what we do best, helping our consumers to be on the path of living a good life,” said Choi.

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